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Training Business needs brochure design for an employee questionnaire
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This customer received 22 brochure designs from 3 designers. They chose this brochure design from ESolz Technologies as the winning design.
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US$230
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22 designs
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3 designers
Brochure Design Brief
We need an employee questionnaire to be in print. It needs to look more like an 8.5 x 11 inch brochure. It is for a training activity where people read questions about themselves, check the answer that is most like them and then figure out their scores (that's in the word doc). The score sheet will be a separate sheet, but needs a front and back designed (that's the ppt - SLIDES 2 and 3 attached here). For the score sheet I am not tied to putting in the arrow heads. Throughout, I would like to see an adventurous corporate theme that incorporates some of the Hollywood archery movies in the graphics--nothing like gimmick stock photo--but better graphics showing strength, insight and a mature warrior with a bow.
Updates
The images in this project should be more masculine than feminine. It is a leadership program, so I do not want cheesy pictures of girls with bows. It is a high-end corporate business leader training program and the design should be sophisticated but masculine. Most of the trainees will not related to a lot of the inexpensive images on the inexpensive stock photo sites. I also do not want blocks of photos and huge blocks of color, especially the gold. Gold should be an accent, please, not the overwhelming color on the page. The assessment of leaders should be what this portrays and communicates. Thanks! Added Wednesday, February 18, 2015
Project Deadline Extended
Reason: Designs submitted to this date do not look like executive leadership material - they look like 1990's mass market training brochures. My material will hit the trash with old designs.
Added Tuesday, February 24, 2015
Target Market(s)
Company employees learning to be team and business leaders, ages 25-35
Industry/Entity Type
Training
Colors
Colors selected by the customer to be used in the logo design:
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- Business leadership is the main theme of this communication. It is masculine, corporate sophistication, business. The color should be an accent, not an overwhelming piece of the message. Feeling of contemporary business and futuristic archery / fantasy like modern archery films in pop culture is the theme but the questionnaire and leadership development is the focus. Sample images are now provided for inspiration. If you use them, please crop or photoshop covering on the females so that they are portrayed with full clothing. People must be able to clearly read and respond to each question using the 1-5 ranking scale. People must be able to read and consider who they are, how they answer the questions, how they fill out the forms. ALSO...Must have a separate profile/score sheet where the score is on 1 side and the profile graphic is on the back. All are 8.5x11 inches. Must have company logo, copyright and address in there somewhere, but not a full page. THIS IS A MULTI PAGE PROJECT
Nice to have
- Creative use of white space. Very easy to read t.he instructions, the questions, and figure out how to select the answers.
Should not have
- Clutter or heavy color saturation
