• US$400

• 103 designs

• 21 designers

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Logo Design Brief

Our Company name is Spark Motion. We were Kinesio Capture but due to trademark issues we are rebranding. The idea of Spark is we are creating a spark in the industry. A spark in the practitioner's care and a spark in the client or patient's healthcare. The log needs to clearly tell our story.



1. What Business are you in?
-We are in business enhancement and cloud based feedback. We are a portable motion analysis app currently on the iPad, but expanding to other platforms called Kinesio Capture. We have to change the name because of trademark issue.

2. Describe your products.
- It is a tablet based application that allows you to have a real-time video editor for motion analysis and patient/client feedback. It is easy to use and is designed by professional for professionals in the fields of human performance and medical practitioners.

3. What is your mission?
-Our mission is to enhance motion analysis and feedback through an easy to use, fast, elegant, cost effective app. We strive to make portable motion analysis THE tool for efficient assessment, treatment and training of movement. We are professionals who understand your needs and we will always make every effort to improve our product. This is only the starting point for our product, for the product is never finished.


4. What is your competitive advantage? Why do your customers choose your product or service over a competitor?
- We are portable, which allows us to have the ability to manage data and analyze in an authentic environment. We are HIPPA compliant, easy to use, cost-effective and have some of the biggest players in the industry using our product. We are also practitioners; therefore, we understand the needs of our customers.

5. How do you/will market your products and services?
- We will market via social media, direct marketing, seminars and educating experts in the field to share how they are using the product.
6. Place yourself in the future. If your company could do anything or be anything, what would it be?
- We would be the cutting edge tool that is considered industry standard for every P.T., Chiropractor, fitness facility, Strength and Conditioning coach, helicopter parent, etc… It would be old-school to not be using our tool. We would revolutionize motor learning by systematically blending the art and science of visual feedback scheduling. This in turn, will take motor performance to levels never achieved before.

7. If you could communicate a single message about your company, what would it be?
- Video assessment is not the future. It is the present. Not using Kcap will leave you feeling left behind. KCap will lead a technological revolution in the motion analysis industry by making the benefits of motion analysis technology accessible and affordable. Every university, franchise, Olympic and professional team, government and military service, hospital, treatment center and clinic would integrate KCap for their specific services. We are a B to B model. Motion analysis is both an art and a science and our product blends the two. The power of our product is in the creativity of the practitioner that holds it.

Target Market(s)

Professionals in the fields of human performance and healthcare along with parents of athletes

Industry/Entity Type

Government

Logo Text

Spark Motion

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Logo styles of interest

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• It must have a stand alone image that can be recognized from a distance. We are used by many professional teams and want the logo to catch your eye. We are an App so the app icon log must stand out on an ipad. When people scan their screen we must stand out from other apps. Must be a clear description, picture that tells our story (few words), professional yet able to reach multiple demographics.
  

Nice to have

• Bright colors Image that completes the story of Spark. Something that shows: start, stimulate, provoke, excite, inspire, stir, trigger (off), set off, animate, rouse,prod, precipitate, kick-start, set in motion, kindle, touch off
  Verb form - stimulate, provoke, inspire, kindle (Could be our tagline)
  Spark Motion - Set it off
  

Should not have

• Difficult to read fonts,- cant be cheap, ambiguous, narrow in scope