An innovative and high profile financial planning firm in Australia needs a new logo
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This customer received 42 logo designs from 24 designers. They chose this logo design from Daniel Caso Design as the winning design.
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Logo Design Brief
An innovative and high profile financial planning firm in Australia needs a new logo
We are an Innovative Financial Planning firm who has merged with a high profile stockbroker to create a new company, Marcus Today Investment Strategists ( MTIS) . The logo should convey financial strength, quality , innovation and that we have an edge. We need to convey financial certainty but not be too conservative. The logo design could borrow from the previous logos from the merged companies ( either colours or general design). Navy blue and teal blue , gold and white are ideal. The background will be white or transparent and translate well to letterhead, signage and business cards.
The logo design should abbreviate to "MTIS" acronym. It should then also allow for the full name of the other companies that trade under this name ( MTIS - Service Co Ltd, MTIS - Pty Ltd, or MTIS - Accounting for example) to use the one logo.
Target Market(s)
Retirees Investors
Industry/Entity Type
Financial
Logo Text
Marcus Today Investment Strategists (MTIS)
Font styles to use
Colors
Colors selected by the customer to be used in the logo design:
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Nice to have
- See http://www.marcustoday.com.au for the MT bit of the existing logo and http://www.investmentstrategists.com.au - for the black and gold logo - our issue is how do we combine them - blue,light blue, pink, black and gold...or do we bother? Emphasis is on professional (serious - its finance - trust us with your money)