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Home Page Design (PSD Only) - Ecommerce - Yarn, Apparel and Socks
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This customer received 51 web designs from 10 designers. They chose this web design from OM as the winning design.
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US$400
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51 designs
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10 designers
Web Design Brief
We need a new home page design for our e-commerce site AlpacaDirect.com.
Our team will create the HTML/CSS using the Bootstrap framework. We just need the final PSD and slices. Our brand/logo will remain however our focus has shifted to two key product categories. 1: Yarn 2: Socks. We also sell products in the other categories but these will not be the focus and jewelry will likely go away.
Our socks and yarn are focused on "Affordable Luxury" We carry over 2000 yarns (Huge Selection) and have the largest selection on the internet for Alpaca Socks.
Our buyers are very different. Most yarn buyers are women 25-55 who are very tactile. They want to feel the yarn so this somehow needs to come through. Clean and Warm, Affordable Luxury.
Our sock buyers buy premium socks ($15-20/pair) are split male/female and have little interest in Yarn or Knitting. I realize we should likely have 2 different sites but we've spent 7 years building the brand and have loyalty from both markets and are not getting x-sell. Especially knitters who buy our socks and stuffed bears, etc for gifts.
We'll be moving toward a new responsive design based on the Bootstrap framework under the hood.
Updates
Project Deadline Extended
Reason: Requested by some designers to make additional changes.
Added Saturday, June 08, 2013
Project Deadline Extended
Reason: We received more feedback from customers so need to get this feedback to designers.
Added Wednesday, June 12, 2013
Target Market(s)
Women for the Yarn (knitters). Split 60F/40M for socks
Current site is blue. Feel free to update the colors to make the site more attractive for women.
Industry/Entity Type
E-Commerce
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- Rotating Hero, Global Search, Must incorporate our blue logo (or inverse). Social bar for Twitter, Facebook, Pinterest, Ravelry (yarn social site), Knitideas (yarn social site).
Can use warm colors to appeal more to women.
Must support a responsive design (bootstrap)
Nice to have
- Site should resonate with Knitters but not alienate users who just come to shop for Socks, Stuffed Bears, Sweaters, etc.
Clean, simple design, but with warmth and upscale feeling.
Yarn sites: yarn.com, knitpicks.com
Sock/Apparel Sites: amazingsocks.com, feeturesbrand.com, garnethill.com, gap.com
I've added some initial comps that tested OK but early feedback was it was too plain and lacked emotional appeal.
