International Premium Hair Extensions needs a packaging design
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This customer received 16 packaging designs from 9 designers. They chose this packaging design from Maddy McGrath as the winning design.
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Packaging Design Brief
We need a packaging design for a new hair extension company based in Edmonton, Alberta called True Manes. Our packaging should communicate high quality, luxurious hair that will never tangle or dry out. The product will be marketed to salon professionals as well as clients. There must be an opening to see the hair from the outside.
Our advertising campaign is going to be based on boho chic; Ralph Lauren/ Free People/Rolling Stone.
Target Market(s)
Women and beauty industry professionals. High end market.
Industry/Entity Type
Advertising
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- "Highest quality 100% Remi hair!" should be written on the front of the package. In addition, we would like to add text to the back or inside of the packaging as follows:
- Hair Collection and Color Processing:
- Only the highest quality hair is selected which ensures high moisture and nutrient content
- The hair is directly cut from the donor which ensures that the hair cuticle remains intact and always tangle-free
- No chemicals are used in dyeing the hair
- The hair will never fade due to the mild and healthy herbal extract used in the dyeing process which gently penetrates to the inner core of the hair
- Care Instructions:
- True Manes provides only the highest in quality Remi hair that demands very little care to maintain it’s luxurious feel.
- Use a proper extension bristle brush
- Wash the hair with a sulfate-free shampoo and follow with a moisturizing conditioner that is formulated for hair extensions
- Do not apply any type of chemicals to the hair
- We proudly show our immense passion for delivering superior quality in our full product line.
- We insist that it is important for you to know and understand what you are purchasing in your hair extensions. We guarantee the highest quality of our products.
- True Manes is strongly committed to serving their clients with utmost integrity, believing in a foundation of personal and professional ethics and our 20 years service in the beauty industry.
Files
Download all files - 0.2 MBZIP
True manes packaging.pages Monday, 09 February 2015 16:48:45
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images Monday, 09 February 2015 17:00:22
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Payments
1st place
C$250
Participation payments x 2
C$20