CometNAS
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This customer received 87 logo designs from 26 designers. They chose this logo design from design pres as the winning design.
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Logo Design Brief
Colours: red / redish tones
(parent company logo: www.global4.info)
The logo will be used in a web similar in style to www.pulsarpbx.com (another sister brand), only in redish tones.
The product in question is a medium-to-low end Network Attached Storage system(NAS), that is, a device able to export "shared folders" (just like those in Windows, or Public folders on Mac) so that files can be shared with/among other computers in the local network.
The main attributes for this product are: simplicity, flexibility, robustness, cost-efficiency, speed, featurefull, adaptable. Though apparently contradictory in its attributes, the product can be configured in two modes: straight-forward, easy to use yet reliable and fast OR powerful, feature-rich, and extremely configurable (though complex) [think Linksys vs Cisco]
The main competitors are:
- NetApp www.netapp.com
- BlueArc www.bluearc.com
- isilon www.isilon.com
- Pivot3 www.pivot3.com
- FusionIO www.fusionio.com
- ActiveStorage (www.activestorage.com : ActiveSAN)
- Hitachi Data Systems (www.hds.com : VSP)
though this product is mostly aimed at "Online Archiving" (that is, keep your data secure in a cost-effective way while accesible immediately - as opposed to data tape or dvds, which are slow)
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The product comprises two main components:
- "NAS head", which is the brain of the system and serves as interface to the client computers
- One or more (typ. 2) disk trays, which contain the actual data stored
(1head + 4trays look quite similar to a Comet head + tail, hence the name, as in the enclosed diagram)
The attached files show actual components (head + disk trays); The file named 'md1120_3stack' show 3 disk trays stacked.
The logo NEEDS NOT have any resemblance whatsoever to the actual system appearance. This files are only enclosed so as to complement the textual description of the product.
Updates
Minimal update:
- No abstract logos
- A bit more elegant / conservative design is preferred.
as a guideline: the price for one of this solutions ranges from 10000€ - 45000€ ($14k - $65k);
The logo will be seen by a prospective customer's CTO, CFO and CEO (all three of them).
Text (the brand name) shall be readable / distinguishable perfectly.
Thank you all for your submissions. Please keep trying.
Added Tuesday, May 17, 2011
Project Deadline Extended
Reason: Deadline extended just to the end of the work week, so that any late comer can participate with enough time (the extension was planned since the beginning, since 15 days seemed a bit too few)
There are a few very good designs already, however.
Thank you to all who have participated. Your time is appreciated.
Added Monday, May 30, 2011
Target Market(s)
Small-to-medium companies (SMB), from 20 to 100 employees tipically.
They have been overwhelmed by the need to store and preserve huge amounts of informations (tens of TBs), and cannot afford the cost of storing them in typpical storage systems.
(price comparison: about 2€/GB for traditional systems, vs ~0.25€/GB for CometNAS)
- Document Archival (departmental storage)
- Video post-production archival
- Disk-based backup
- Redundant storage for e-mail and file servers
- Storage for web servers
as a guideline: the price for one of this solutions ranges from 10000€ - 45000€ ($14k - $65k);
The logo will be seen by a prospective customer's CTO, CFO and CEO (all three of them).
Industry/Entity Type
It Company
Logo Text
CometNAS
Logo styles of interest
Emblem Logo
Logo enclosed in a shape
Pictorial/Combination Logo
A real-world object (optional text)
Wordmark Logo
Word or name based logo (text only)
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Nice to have
- "Astronomic" style, in line with the other brand family assets: global4 (earth globe), pulsarpbx(pulsar), vortex/quasar/spiral galaxy/etc