• US$160

• 6 designs

• 4 designers

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Packaging Design Brief

We are situated in South Africa and this range of packaging is for a large retailer with a LSM of 6 upwards. There are 15 variants in the range ,half nuts ( eg cashew roasted and salted, mixed nuts roasted and salted)
and the other half dried fruit (eg dried mango, dried apple, dried pineapple and dried peaches). The full range is going to be packed in one bag size with a euro slot (for hanging off a peg in store ). The material is a clear polyester laminated to a clear lldpe. We will be reverse printing the design and the customer has indicated that he may want a matt finish to the bag aswell. The design must have a clear window which if we go with a matt film will need to be spot varnished. It will also have to have a solid block on the front of the pack for us to drop in the retailers logo. The finshed pack size is 180mm (width) x 280mm (length). We can print up to 8 colours and would need artwork suppied in a PDF or Illustrator. i've included one of our customers own brand Idealic for a franchise that they own. This design is played out over 6 variants all representing a different category of product eg Nuts are purple, seeds are green, orange for the dried mango and the rest of the fruit range and blue is for the seed range.

Target Market(s)

LSM 6 UPWARDS

Industry/Entity Type

Printing

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Font styles to use

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Colors

Colors selected by the customer to be used in the logo design:

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• a window for the consumer to get a visual of the product. The product will be packed on a vertical form fill and seal machine. The sample artwork supplied is only for the logo and nothing else ( this is their house brand at the moment)

Nice to have

• a pack that is tactile but not embossed as we cannot execute any embossing ideas as this job will be printed on a narrow web flexographic printer.

Should not have

• total opaque pack. A window is required to see the product.

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Files

Download all files - 5.4 MB