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Personal Fitness trainer and Personal Fashion Stylist Needs Logo Design for new business
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This customer received 109 logo designs from 14 designers. They chose this logo design from Crest Logo Designs as the winning design.
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US$175
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109 designs
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14 designers
Logo Design Brief
I am a female Certified Personal Trainer and Personal Fashion Stylist, that is based in the New York City that trains and styles a wide range of people from different backgrounds.
My clients often are CEO's so the company's image must be professional and sleek but unique and slightly quirky like my personality and services.
I will often be using the I and the S on the website/card/publications/apparel for call outs (ex. IS it time for you to freshen up your wardrobe? IS you in or IS you out? The time IS now to start shaping up!) so the typography for those letters should be VERY distinct.
ADDITIONAL INFO:
-Can be just Typography, an additional picture/doodle ect isn't necessarily needed
-Looking for something Bold, Modern, and Stylish
-Needs to appeal to both Men and Women
-Perhaps play off the dichotomy (puzzle pieces, ying/yang,ect)
-Ok to Mashup name ie: INTENSEstyle
-Open to all color scheme's
-LLC doesn't have to be on there (unless it works/looks good ect)
Updates
I have added a few things to the original brief, the jist of is is below:
The I and S should be distinct and/or a separated logo from the text.
The feel of the Logo/font must convey FITNESS and STYLE.
This should be done in a conceptual sense rather than overtly literal and gender specific.
Added Wednesday, February 11, 2015
Target Market(s)
Professional Men and Women 28-60+
Likely in the tech or finance sectors.
Industry/Entity Type
Business
Logo Text
Intense Style LLC
Logo styles of interest
Emblem Logo
Logo enclosed in a shape
Abstract Logo
Conceptual / symbolic (optional text)
Wordmark Logo
Word or name based logo (text only)
Lettermark Logo
Acronym or letter based logo (text only)
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- The I and S should be distinct and/or a separated logo from the text.
The feel of the Logo/font must convey FITNESS and STYLE.
This should be done in a conceptual sense rather than overtly literal and gender specific.
Nice to have
- Tying together the full service nature of the business within the logo.. ie. You could hire me, lose weight then need styling services, thus making me a one stop shop.
Should not have
- Overly cheesy or gender specific images that link to training or styling, ie: avoid using purses, pictures of biceps, barbells, dresses ect.
The idea is that is much more conceptual rather than overtly literal.
Avoid the use of pink.