• A$160

• 13 designs

• 6 designers

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Logo Design Brief

I need a logo design for a new career consulting business I'm about to launch. The service will be targeted at the senior executive market, focusing on career coaching, interview advice and CV overhaul. I want to see a fresh, simple, modern logos that will be both serious and contemporary. The business name is Piper Career Enhancement.

Design Specifics I like a simple, clean, contemporary design style - things like the apple logo, the linkedin 'in' and even GE's logo are all simple and distinctive. I'd like to stick to greys/blues/yellow in relation to colour. Nothing too fussy or busy in terms of imagery.

Piper career enhancement Ltd – realising your career potential
Sarah has been helping people progress their careers since 1998. Awarded internally and externally for her business acumen, ability to assess talent and identify the key themes people need to focus on to make the right impression at interview and beyond. Sarah has extensive experience working with people throughout executive levels, with a specialist focus on product, digital, marketing, sales, general management, communications and corporate affairs throughout most industry sectors. Her direct and warm communication style will ensure you get a clear sense of how to tweak and adjust your interview style to maximise job opportunities, strengthen your positioning in the market with the right marketing strategies and uncover the hidden opportunities in the job market by approaching your search in a different way.

Fail to plan, plan to Fail. Do you have a clear direction in your career? Are you on the hamster wheel going round and round with no real purpose other than paying the mortgage. Let us explore your career priorities and make a plan to ensure you achieve what’s important to you.

Stuck in a rut? You’ve been with your employer for a long time - you’d love a fresh challenge but you’ve no idea how to start. Brushing off your CV? – You never even had one….

No prizes for second place! Getting pipped at the post in the last few interviews and getting no feedback?

Mirror, mirror on the wall. You want a true evaluation of the impression you make at interview, without the bias of a recruiter with a vested interest in their client’s needs.

Self-promotor you are not! You know you’re a good operator, but you just can’t seem to communicate that effectively at interview. How do you get the cut through and have the impact you want.


Marketing strategy:
Sarah’s personal network and track record within this arena is well established. Launch will be through social media (Linkedin) and through industry referrals. Established links with many Melbourne based corporates including Sensis, ANZ, Australia Post, Coles and Talent2 – all of which provide substantial volume to target client and have agreed to the regular referral of their network interested in these services. Sarah has already acquired a solid base of testimonials to underpin marketing collateral.
Vision statement:
To support mid to senior level individuals who are keen to better harness their experience, improve interview performance and overall career prospects. The business will operate for a finite period of time (likely 12 months) during a gap in Sarah’s corporate employment, allowing personal flexibility to raise young family.
Target client
* Mid-level to senior management, with a need to revitalise career
* Long tenure in one place, no idea how to commence search
* Recently retrenched or facing career uncertainty
* Stuck in a career rut and don’t know where to begin
* Facing internal promotion or interview process with limited experience of interview

Product summary
Getting job market ready
o 30 minute 121 to assess career goals (phone based)
o Re-working of current CV
o Assess and revise linked-in profile
o Overview of the job market and channels
o 2 handouts – The Job market today and The CV

Interview coaching
o Overview of the job market and channels
o Assess CV with feedback, rework if required
o 60 minute 121 including mock interview - face to face or phone
o Personalised feedback
o Advice and coaching related to specific job applications
o Ongoing follow up contact by phone/email for up to 3 months
o 3 handouts – The job market today, The CV and The interview

Career evaluation/new direction
o Overview of the job market and channels
o Assess CV with feedback, rework if required
o 60 minute 121 including mock interview - face to face or phone
o Personalised feedback
o Advice and coaching related to specific job applications
o Bespoke career strategy - establishing target sectors, companies and channels
o 30 minute follow up sessions x 3
o Ongoing follow up contact by phone/email for up to 3 months

Design Specifics I like a simple, clean, contemporary design style - things like the apple logo, the linkedin 'in' and even GE's logo are all simple and distinctive. I'd like to stick to greys/blues/yellow in relation to colour. Nothing too fussy or busy in terms of imagery.

Target Market(s)

Mid to senior executives, likely in marketing, sales, general management, finance or project disciplines. Professional 30 to 50 year olds, mid to high income bracket, largely Australian based. Equal male/female.

Industry/Entity Type

Communications

Contact Information for Business Card

Sarah Redfern
PO Box
Port Melbourne
Victoria
0416 514 339

Logo Text

Piper career enhancement or possibly an acronym of PCE

Number of Pages Required

4 page

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Logo styles of interest

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Font styles to use

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• Contemporary, clean design with fresh but professional feel that will appeal to my target market. Blue, grey and yellow colour palate.