International disruptive search platform needs a new creative logo

Winner
Contest winning design

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This customer received 159 logo designs from 33 designers. They chose this logo design from BeCreative as the winning design.

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  • Closed - Design Selected

Logo Design Brief

We need a logo design for an international disruptive automotive search and comparison platform.

We make the car search very easy for potential car buyers, by creating transparency in the car market and connecting buyers and dealerships. Our main product is our search and comparison engine.

We would like to see a design that communicates: Transparency / easy to use / automotive.

Please see our new design attached as an inspiration and not as an restriction in creativity on the logo part..

The style of the design should be "flat" and should contain a figure / icon that can also be used for an upcoming app. The logo text can be written in normal horizontal way or with "Lets" on top of "Auto".

NOTE:
Please don't just post the words "Letsauto" in a new font or a new color and expect that is a design. We are looking for an actual logo.

The design should NOT have: car wheel / gear / a car viewed from the side on top of the logo text / speed stripes / steering wheel / car engine / the abbreviation "LA"and lastly the "o" in Letsauto should not be used as part of the logo / image.

Target Market(s)

The audience is potential car buyers in search for a new car and wanting to browse or compare cars across makes and models. They are looking to get the best deal and get it fast and easy.

Industry/Entity Type

Automotive

Logo Text

Letsauto


Logo styles of interest
Pictorial/Combination Logo

A real-world object (optional text)

Abstract Logo

Conceptual / symbolic (optional text)

Character Logo

Logo with illustration or character

Wordmark Logo

Word or name based logo (text only)


Font styles to use
Sans Serif

Colors

Designer to choose colors to be used in the design.


Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket

Requirements
Nice to have
  • It would be nice to have a symbol / figure / image that can be used separately from the logo text and where people would still understand what the platform is about.
Should not have
  • The design should NOT have: car wheel / gear / a car viewed from the side on top of the logo text / speed stripes / steering wheel / car engine / the abbreviation "LA"and lastly the "o" in Letsauto should not be used as part of the logo / image.

Files
Payments
1st place
€295
Participation payments x 4
€20
Total
€375

Project Deadline
14 Feb 2015 17:24:10 UTC
Language

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