• A$160

• 52 designs

• 15 designers

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Logo Design Brief

Karma Kitchen - Mindful, sustainable, ethical living, compassionate vegan cooking, and environmentally aware.

The Brief: To design a Logo for an existing company that is going through a rebrand and expansion phase.

About Karma Kitchen: KarmaKitchen.com.au (and associated FB page) will be expanding from a blog into selling sustainable, vegan and healthy products. The products will include a select range of skin, hair and body care, superfoods, baby products, home cleaning, aromatherapy, supplements, and grocery items. The website will form a basis for my Nutrition and Dietetics practice once I complete my studies (I will be a qualified Dietitican at the end of my four year health science degree) . It will continue to grow and evolve. Note: I am not a chef and I do not run a restaurant.

Wesbite Purposes: The website will provide recipes, organic products, blog posts, and health news. The focus of the website is to help people choose healthy options for themselves, and their families and friends. Many decisions that affect our health and planet start in the kitchen. For example, the choices we make about what we eat and how we eat affect not only us, but those of every being on the planet; chopping down a rainforest to graze cattle for meat affects every being's quality of life, growing GMO corn affects not only the farmers health and that of the bees, but also our own health.

Access: The website will be accessed via a broad range of devices, and therefore will need to be relevant and applicable to those mediums eg PC, laptop, tablet, mobile, etc.

Colours & Design influences: please do not be constrained by the current colour scheme or format of the website ie I do not want to use orange going forward. They need to evoke images of health and growth that is achieved holistically and in tune with our environment. This is the template of the website that I will be using your winning logo with - http://cooktime.myshopify.com/

Final Design: The final design should communicate Health, nutrition, sustainability and environmental awareness.

Target Market(s)

People who are conscious of the fragility of the planet and value sustainability to ensure a healthy existence for all.

Vegans, vegetarians, people with health issues, those concerned with eating healthy or wanting to learn more about eating healthy.

People with heath issues and intolerances eg Celliac, gluten intolerances, fairy intolerance, etc

People looking for organic and unique health products to buy that are not easily accessible from a supermarket.

People who are looking to use food and diet as their medicine.. not just looking for a quick fix for their health.

Industry/Entity Type

Sustainability

Logo Text

Karma Kitchen - Mindful, sustainable and ethical living with vegan cooking.

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Logo styles of interest

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Font styles to use

Other font styles liked:

• open to suggest on font. Just not too formal.

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Colors

Colors selected by the customer to be used in the logo design:

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• The logo must be clean and easily recognizable.
  
  Must make the viewer think "health" and sustainable.
  
  The Image / icon needs to evoke images of health and growth that is achieved holistically and in tune with our environment.

Nice to have

• symbolism - earth, nature, green, health

Should not have

• A chef hat or chef apparel. I am not a chef and do not want to mislead people.
  
  The colour orange as the main colour.
  
  Too formal looking.