Alroes the 'Strawberry King' needs a new logo

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This customer received 65 logo designs from 14 designers. They chose this logo design from Anooshaa as the winning design.
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We are a family run, fruit wholesaling business based at the Brisbane Rocklea Fruit Markets and are in need of a fresh new logo. The Business' name is 'Don Alroe & Sons' - The late Don Alroe started the business, which is now run by his son Paul, who's daughter Lauren is working along side him.
Here at Don Alroe & Sons our main objective is to bring the best of the best in Australian Produce. We buy produce from the farmers and sell to major chain stores, local fruit shops and the general public all around Australia.
Strawberries are our main source of Business - naming Paul Alroe the Strawberry King within Brisbane Rocklea. Our Logo should represent that by including a strawberry/ies. We want to bring a fresh, clean, new look to our business' that matches our quality of fruit.
Our lot number within the Brisbane Markets is " 024 " - this needs to be included in the logo, and a colour palate of blues/red/green.
Thankyou - and have fun!
Target Market(s)
Our Buyers
Industry/Entity Type
Business
Logo Text
Don Alroe & Sons - 024 - Accredited Fresh Fruit & Vegetable Wholesaler
Logo styles of interest
Pictorial/Combination Logo
A real-world object (optional text)



Abstract Logo
Conceptual / symbolic (optional text)



Colors
Colors selected by the customer to be used in the logo design:
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Nice to have
- A logo that makes people remember us.
- I've created a basic logo idea design that I have attached. In the blue outside circle I would ideally have "accredited fresh fruit & vegetable wholesaler"