• US$225

• 18 designs

• 9 designers

---

Logo Design Brief

Being founded in the early 80s, we are the national leader in martial arts franchises with over 150 locations specializing in TaeKwonDo. We need an event/t-shirt emblem (not a corporate logo) that can be used for our upcoming main event of the year - the World Championships. The emblem will need to be "minimal/sleek" enough to be legible at a small size (for print media). It also needs to be "attractive" enough for retail apparel. The challenge will be to satisfy those 2 requirements with one design.

Think these types of emblems:

http://www.gvvikings.com/images/2011-12/naia_2012_bb_logo.jpg

http://sports-odds.com/images/assets/2014/03/2014-final-four-logo.jpg

http://2.cdn.nhle.com/sabres/images/upload/2012/06/20120621-RSS-StreetHockey.jpg

http://clarksvillesportsnetwork.com/wp-content/uploads/2013/03/03/rp_primary_2013_OVC_Basketball_Championship_Logo.jpg

DESIGN NEEDS TO INCLUDE:
- the words "WORLD CHAMPIONSHIPS"
- the words "TIGER-ROCK"
- the year "2015"
- the city "NASHVILLE"
- an element that represents martial arts (TaeKwonDo) such as a silhouette, a black belt, etc
- an element that represents the theme of the event which comes from the host city - NASHVILLE. Nashville is known as being Music City USA (the theme should be cleverly integrated into the design and NOT dominate it.
- only our brand colors should be used PMS 187C and straight black.

THINGS TO KEEP IN MIND:
- the logo first and foremost should feel that it is for a martial arts event
- the majority of our students range from 6-15 years in age
- traditionally, especially for shirt designs, our students like a little bit of the grunginess to the design.
- do not use any form of a tiger
- a font we like, but have struggled making it fit a design, is called "atari kids" http://www.dafont.com/atari-kids.font
- the examples provided are from actual past events and do not necessarily reflect the design quality we are after. It provides a visual of what has been done with limited creative talent. We prefer a more sleeker look than what has been done in the past.

Our website is www.tigerrockmartialarts.com

Industry/Entity Type

Retail

Logo Text

Tiger-Rock (smaller text) WORLD CHAMPIONSHIPS (big text)

---

Logo styles of interest

---

Colors

Colors selected by the customer to be used in the logo design:

---

Files

Download all files - 2.4 MB