• US$310

• 104 designs

• 22 designers

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Logo Design Brief

[After the first trial to this service, I am re-issuing this project, this time guaranteed, and with some changes to the brief based on the first trial learnings. Thanks for participating].

I am a travel and documentary photographer based in South America (Uruguay). I currently have a logo | brand that you can see in my website: www.martinhsphoto.com. I am looking to recreate my brand with a more modern approach.


Logo Requirements:

(a) Logo (to be used in website, business cards, t-shirts, etc.):
-Ideally the logo should work in color as well as in black and white.
-The logo should work over white, gray, dark gray or black backgrounds.
-The logo could have both a combination of words as well as a conceptual | symbolic elements that can be used as part of or separated from the logo.


(b) Anagram (meaning a version of the logo maintaining the same look and feel, but shorter and ideally that works in a square format for social media and avatar image). See attached file as an example (my current anagram).
-This could be the conceptual | symbolic element that it's part of the logo and can be separated from it for use as an avatar, picture profile, etc.


(c) I need the following files as part of the delivery: original vector file, low | medium | high resolution white | transparent background files.



Business Cards Requirements:

(a) I want a design to printing in MOO. I intend to use the business card in one side and an pool of images for the other side (one in each card, all different). I am also open to the alternative of a design that uses both sides. Moo card requirements: http://us.moo.com/products/stickers.html?utm_source=moosletter&utm_medium=email&utm_campaign=25052011_US

(b) I am looking for a high quality card (even if slightly more expensive to print), so design with that in mind.

(c) I am inclined to rounded borders.

(d) Business card content: logo, name, website, email and two phone numbers.



Business Sticker:

(a) Again I want to print the anagram in a Moo Sticker. Moo requirements: http://us.moo.com/products/stickers.html?utm_source=moosletter&utm_medium=email&utm_campaign=25052011_US.

Target Market(s)

(a) editors and buyers of travel magazines looking for assignment photographers in the Latin America Region; (b) the prosumer photographer in the US market to offer training and photographic resources for this growing audience.

Industry/Entity Type

Printing

Logo Text

Martin Herrera Soler Photography

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Logo styles of interest

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• -Logo text: Martin Herrera Soler Photography.
  
  -Please design with the Moo sizes and requirements in mind. They are pretty straight forward, but when I see samples I would like to see them compliant with it.
  
  -It will make a big difference for me to see the following as part of your submissions: (a) logo by itself; (b) logo on my website mockup (www.martinhsphoto.com); (c) logo on business cards mockup - ideally with the two sides, one with an image; (d) anagram on moo sticker.

Nice to have

• -It's not a must, but I am inclined to staying within the color palette that I currently have on my logo and site. I feel it could be a more natural transition of my brand and not be perceived as a total make over with the cost to reposition it. If the proposed design it's in another color and I like it, I am open to change.

Should not have

• -Italic font. I really dislike it generally speaking.
  -I am always more inclined to cleaner fonts (not much of a serif guy).
  -I am inclined to not obvious logo designs (I would NOT go the route of a camera, lens, etc.)

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Files