• €950

• 68 designs

• 17 designers

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Packaging Design Brief

Company:
Filopur is a Switzerland based company (see: filopur.com) and we are selling water filter devices for house-hold application (point-of-use) in the kitchen and bathroom. Generally, the products belong to the group of house-hold appliance.
We mainly export our products to Europe, Russia and Asia (mainly China); therefore the packaging has to include text passages in 5 different languages.

General Positioning:
Filopur is positioned as a high quality brand providing safe and reliable products. We want to communicate the importance of clean water for the customers personal health and well-being. Also the ecological aspect of drinking purified tap water is important.
The communication of these values should be supported by the packaging.

Task:
We need a new packaging design for our products. This covers a total of 4 packagings.

Packaging for:
- Water filter device (size: L:17.5cm; W: 17.0cm; H:11.5cm)
- Replacement filter for water filter device (size: L: 14.0cm; W: 7.5cm; H: 14.0cm)
- Shower filter device (size: L 11.0cm; W: 9.0cm; H: 9.0cm)
- Replacement filter for shower filter device (size: L 10.0cm; W: 9.0cm; H: 9.0cm)

Colors:
Please have a look to our website to see the colors we work with.

Target Market(s)

Target: females, family oriented persons, house-wifes, 30 - 55 years. People who are interested in health, well-being and safety for their families.

Industry/Entity Type

Communication

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• Use product pictures (may be used isolated)
  Use Filopur Key Visual (can be used in a small version) and Logo
  Use Swiss flag
  

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Files

Download all files - 12.9 MB