Underground London Club Night Needs a Logo Design

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This customer received 93 logo designs from 40 designers. They chose this logo design from Hat Rack Creative as the winning design.
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Logo Design Brief
DotDotDot is a London club night that attracts a clued-up party crowd that love the freshest house and techno music in Dance Music. We are looking for an original new logo that is contemporary, crisp, edgy and eye-catching enough to represent our brand, nothing too shiny or tacky looking, or that uses too many colours. Think Diynamic, Innervisions, or The Qube Project in terms of style and music only - please do not copy their logos. These brands are the level of quality we are looking for.
The logo also needs to look great within a Facebook profile icon and fan page banner, as well as on a vinyl record label.
Looking forward to seeing what you guys can do!
Target Market(s)
Cool, forward thinking, innovative, creative
Industry/Entity Type
House
Logo Text
DotDotDot
Logo styles of interest
Pictorial/Combination Logo
A real-world object (optional text)



Abstract Logo
Conceptual / symbolic (optional text)



Wordmark Logo
Word or name based logo (text only)


Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- The name 'DotDotDot' and no more than three different colours,
Colours should be more muted
Overall feel should be more a matt effect than shiny / polished / bright
Nice to have
- Open to ideas
Should not have
- Lots of different colours