Young Start-up of a Mattress store logo needed
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This customer received 132 logo designs from 23 designers. They chose this logo design from hih7 as the winning design.
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Logo Design Brief
We are a young start up company trying to break into the mundane boys club that is mattress retail. Can you help us with a logo that pops and makes a statement? We are a traditional brick and mortar store front that is here to change the painful experience of buying a mattress. Our designs should be calming and sleep based but able to be edgy or creative at the same time. Royal blue and yellow tend to be go well in sleep logos but are open to other ideas. Some designs ideas may include moons, beds, or sleeping silhouettes. Attached are some idea starters
Updates
I have commented on may of the designs. Please continue to submit designs for approval of my companies members. Thanks for all the hard work!
Added Sunday, February 01, 2015
Target Market(s)
30-60 year old females are the primary target market, however all should be considered.
Industry/Entity Type
Store
Logo Text
SoCal Mattress
Logo styles of interest
Emblem Logo
Logo enclosed in a shape
Pictorial/Combination Logo
A real-world object (optional text)
Wordmark Logo
Word or name based logo (text only)
Colors
Colors selected by the customer to be used in the logo design:
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- An easy to read and easily identifiable logo. When seeing to logo it is very easy to identify that we sell mattresses and a better nights rest.
Nice to have
- A creative approach to sleep and mattresses. While some colors were chosen we are open to other variations in color schemes.
Should not have
- an overly cartoonish appearance.