• A$610

• 78 designs

• 23 designers

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Logo Design Brief

We need a logo to be worn on team field clothing. The clothing will be worn by our field team during a customer evaluation of our product.

Our company, Saab, (www.saabgroup.com) is an established global brand within the security and defence sector.

Our customer is the New Zealand Army. (http://www.army.mil.nz/)

The product to be evaluated is laser based field training system called GAMER Manpack 300. See
http://www.saabgroup.com/en/Land/Training_and_Simulation/Live-Training/Manpack/

...and for an over view of how our product works see:

https://www.youtube.com/watch?v=WTVa5s84Shk

The logo is required for a specific event and needs to communicate "leading edge technology" and "customer focus".

The logo should also convey that Saab is a partner of the New Zealand Army rather than just a product supplier.

The final logo will be worn adjacent to the Saab corporate logotype. A copy of this logo is attached. Likewise, a sketch showing the concept logo placement on the clothing is attached. The logo may also be placed on the back of the shirt. The logo will be embroidered or printed directly on to the shirt.

The colour of the shirt will be khaki (RGB 225,212, 168), black or Coyote Brown (RGB 129, 97, 62). The logo colours must be suitable for all three shirt colours.

LOGO COLOUR
Only the following colours are to be used:

Base Colours
Black
White
Dark grey (RGB 100,100,100)
Middle Grey (RGB 150,150,150)
Light Grey (205,205,205)

Accent Colours
Blue (RGB 0,36,89)
Silver (RGB 204,204,204)
Red (RGB 204,0,0)

TYPE FACE
Please use Neue Helvetica Extendes Heavy and Thin (or very similar)

Please see attached Design Manual for further guidance concerning Saab's Brand and Visual Identity.

The final logo should include clear references to:

- New Zealand (National symbol is the Silver Fern and National Colour is Black)
- New Zealand Army
- The GAMER product
- The laser based engagement system.

Looking forward to working with you on this exciting little project!

Inger

Target Market(s)

New Zealand Army

Industry/Entity Type

Clothing

Logo Text

"Manpack 300 Changing The Game"

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Logo styles of interest

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Font styles to use

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• The logo must compliment the existing Saab corporate logo. The new logo must follow the Saab Branding Identity guidelines (attached), in particular the guidelines that apply to the use of colours.

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Files

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