OOH Media Representation Firm Needs Logo Re-Design

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This customer received 80 logo designs from 31 designers. They chose this logo design from bogglins as the winning design.
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McGavren Guild Malls - a media representation firm specializing in advertising within shopping malls - is rebranding itself as MG Malls. We need a revised logo to reflect the name change, as well as a refresher of our brand image.
I've uploaded a version of our current logo. The 4-rings are integral to our business model, so we want to keep those but are open to a new design of the 4-rings concept. We are also open to new color schemes and design aesthetics, but do not want to move too far away from our current brand identity. We need more of a refreshing face-lift, not a complete overhaul. We represent ourselves as your "mall marketing specialist".
Industry/Entity Type
Advertising
Logo Text
MG Malls
Logo styles of interest
Emblem Logo
Logo enclosed in a shape



Wordmark Logo
Word or name based logo (text only)


Lettermark Logo
Acronym or letter based logo (text only)



Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- some from or representation of the 4-rings from original logo design
Nice to have
- Optional Copy "Mall Marketing Specialists" - if it fits with design. Not necessary.