• US$220

• 40 designs

• 7 designers

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Poster Design Brief

We are a very large, international law firm. We seek a collection of posters (approximately 4) as part of a communications campaign about the upgrade of the firm’s computer systems from Office 2003 to Office 2010 (Outlook, Word, Excel and Powerpoint). The audience for the campaign is made up of lawyers, legal secretaries, paralegals and administrative staff. The corporate environment is high-powered professionals focused on delivering superior client service.
Comprehensive training programs will be made available to help users make the transition from Office 2003 to Office 2010. We anticipate it being easier for the users to successfully transition if they take advantage of the training opportunities. Training for secretaries is mandatory, but training for lawyers is optional.
The posters should be designed to send a positive message about the upgraded system and encourage lawyers and secretaries to take advantage of the training opportunities. We have a “logo/tagline” for this initiative (attached) and we would like the posters to relate to the tagline, “ADVANCE: Tools for the Work You Do”.

Target Market(s)

Attorneys who are either technophobic or uninterested in computers and secretaries who are fearful of computers and change generally.

Industry/Entity Type

Communications

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• Positive message.
  Excitement.
  Professional Look and Feel.

Nice to have

• The posters should relate to the tagline “ADVANCE: Tools for the Work You Do”. See the attached file for what this looks like. The poster does not need to specifically mention Office or Office 2010 or technology.
  
  Your slider seems prone to misinterpretation. To clarify, the following describes the style that illustrates what the poster should communicate:
  Elegant/Bold 50/50
  Playful/Serious 60/40
  Traditional/Modern 50/50
  Personable/Professional 30/70
  Feminine/Masculine 50/50
  Colorful/Conservative 30/70
  Economical/Upmarket 20/80
  Playful-Professional-Conservative-Upmarket are more heavily weighted.

Should not have

• The concept should not focus on “change” – change makes people anxious and one of our goals with this campaign is to reduce anxiety about the change to Office 2010.
  The concept should also avoid negative comparisons/images/references to our current suite of tools (Office 2003).

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Files

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