• €240

• 69 designs

• 18 designers

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Logo Design Brief

Bluewago is a new online portal that caters to the tourist sea. Our traveler is looking for a relaxing and sunny holiday, surrounded by beaches and nature. He is interested in different experiences: fun, nature, recreation, culture, food and wine. But he is not aware of the different experiences offered in coastal destinations (eg sailing holidays or lighthouses stay) and therefore is not aware of the opportunity to buy a full package of sea holiday experience.

Our reference market is made up of men and women (50-50) aged between 25 to 60 years who live primarily in Europe. They have a medium-high level of education (often graduates), an average spending power and a strong interest in travel and sea holidays.

Detailed Bluewago User Profile: our users have a good propensity to digital tools use, but they don’t have much time available. They often profit by travel sites, but they are not aware of the full range of existing offer for that holidays. They do not like to spend holidays like everyone else, they are looking for something different. Often they start the research for the holidays starting from a destination, and then buy the journey that is closest to the experience of holidays they want. They are sensitive to issues of culture and gastronomy, especially for the destinations they visit and are interested in a travel experience in close contact with nature. Appreciate authentic and local products.

The goal of Bluewago is to provide the requirement information and advice to these users: telling the countless experiences that they can live during a beach vacation, stimulating the curiosity. We are the benchmark for the beach holidays organization, offering the opportunity to book in a few clicks the full package holiday by the sea (or experience) that most intrigued the users.

Our communication tone is simple, direct and carefree, full of emotionally and engaging elements. We make our users more conscious and informed, using simple and direct words that convey the emotions of our beach travel experiences.

Bluewago is an e-commerce portal created to make easy, safe and fast the purchase of an authentic travel experience on the worldwide coasts.

Logo:
We would like a logo that reflects our mission: simple, direct and carefree, but with a strong connection to the emotions and experiences we tell about..
Bluewago: it’s an invented word that wants to evoke in a fun and cheerful way the concepts of sea, wave and exotic places
Iconographic elements: better but not necessarily connected with sea holidays (not stereotypes: beach chair, bucket and spade, boats, anchor)

We would like a monochrome “flat” logo, (declinable in white on black and black on white); it will show the full name of Bluewago, which combine an iconographic element (perhaps using the letters "B" and "W"). We prefer font style "calligraphy" to "stick".
Website colors:
Main: Blu - #318f99
Sidebar, etc: Gray - #e7e7e7
Background: White - #ffffff

Target Market(s)

Our reference market is made up of men and women (50-50) aged between 25 to 60 years who live primarily in Europe. They have a medium-high level of education (often graduates), an average spending power and a strong interest in travel and sea holidays.

Industry/Entity Type

Communication

Logo Text

Bluewago

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Logo styles of interest

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Font styles to use

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Colors

Colors selected by the customer to be used in the logo design:

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Nice to have

• We would like a monochrome “flat” logo, (declinable in white on black and black on white); it will show the full name of Bluewago, which combine an iconographic element (perhaps using the letters "B" and "W"). We prefer font style "calligraphy" to "stick".
  Website colors:
  Main: Blu - #318f99
  Sidebar, etc: Gray - #e7e7e7
  Background: White - #ffffff