KE KE SHEN Chocolate Bar
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This customer received 5 logo designs from 4 designers. They chose this logo design from toothless99 as the winning design.
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Logo Design Brief
Create new, modifyable 2D image from existing non-modifyable JPEG image of chocolate bar packaging. For China market. Must be able to at least work with or know how to modify Chinese characters, very simple, just a few, you don't need to understand what they mean, but may require changing font/colouring of characters I supply.
1) Create new, modifyable 2D image from existing non-modifyable JPEG image of chocolate bar packaging (in reality bar packaging will be 17cm in length, 3.8cm in width, and 1.4cm in height). Keep existing color scheme for background and all fonts.
2) Replace "AWAKE" with the Chinese characters "可可神” in the same colour. Delete the blue words beneath "Caffeinated Chocolate/Chocolat Cafeine". Extend the new yellow lettering "可可神” downwards to cover the whole area including the area where the blue words used to be.
3) Delete the orange lettering "CHO-CO-LATE" to the right of the "AWAKE" lettering. In this new blank void, you will place two new Chinese words, each 3 characters in length, aligned vertically, parallel to one another. The first word (3 characters) is ”咖啡因“。This word should stretch from the top border, starting with 咖,then 啡 in the middle directly below,then 因 at the bottom. This three character word should be in the same blue colour as the "Caffeinated Chocolate.." words that you deleted in step 2. THEN, diretly to the right of this 3 character, vertically aligned word 咖啡因,is the second 3 character, vertically aligned word: “巧克力”。巧 is the character on top, 克 is the character in the middle, and 力 is the character on the bottom. This 3 character word 巧克力 should be in the same orange colour as the word "CHO-CO-LATE" that you deleted earlier.
Updates
Project Deadline Extended Reason: Updated brief. Added Sunday, January 18, 2015
Updated brief, included pictures, detailed description, and simplified requirements. Added Monday, January 19, 2015
Simplified and updated brief. Create 2D modifyable image from non-modifyable JPEG original image of chocolate bar packaging. Changing lettering only, not changing logo. Should be much simpler this way. Added Monday, January 19, 2015
Target Market(s)
China, consumers, on-shelf, consumer packaged good
Industry/Entity Type
Work
Logo Text
可可神:咖啡因巧克力。奥夫斯:功能食品。
Logo styles of interest
Character Logo
Logo with illustration or character
Font styles to use
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- Same as in project description.
Nice to have
- If you can supply in modifyable 3D version as well, that would be great. The 2 sides and back don't need any labeling at this point, but would help a lot for next steps. Nice to have.