• A$160

• 66 designs

• 16 designers

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Logo Design Brief

***Updated design request****
Thanks for all the designs so far. We have decided to have a refocus on the design we are after and have updated the brief and requirements from the previous very broad requirements to now include some specifics.
We are a new travel company that will be offering boutique, all inclusive yoga holidays to various locations around the world. Our target market are yoga enthusiasts who are educated, affluent, possibly time poor, health and wellness focused, ethically minded and are seeking a holiday with yoga that also explores the destination, its culture, food, nature and people.

Logo would need to reflect the target market aimed for as well as suggesting exploration, yoga and travelling (not yoga retreating!).

Logo will be used for website, business cards, ebrochures and possibly incorporated onto tshirts etc.

Target Market(s)

Our target market are yoga enthusiasts who are educated, affluent, possibly time poor, health and wellness focused, ethically minded and are seeking a holiday with yoga that also explores the destination, its culture, food, nature and people.

Industry/Entity Type

Travel

Logo Text

Explore Yoga Travel

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Logo styles of interest

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Font styles to use

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Colors

Colors selected by the customer to be used in the logo design:

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• ***Updated***
• Hi,
• I would like to adjust the specifications for this logo competition by providing more input and guidance. I had tried to leave it as broad as possible to encourage creativity and hopefully get something that I had not even considered. However, I would now like to provide more focus as below.
• I would like a solid square or rectangular logo (see attached file for a sample).
• I would like the ability to have a solid colour/black background and have the ability to use it in black and white as well as infusing my favourite colours of turquoise and bright green (lime) eg it could be printed onto black tshirt with white print only or turquoise and lime.
• I would like it to feature:
• 1. A simple compass or half compass dial.
• 2. The central pointer pointing to north would be a stylised simple person doing a yoga pose with upswept arms (see attached graphics with some examples of similar pictures).
• 3. The words : Explore Yoga Travel.
• (I would like it to be simple and easy to print on stationery, webpages, advertisement and t shirts - so it could feature just the above but if you feel it needs more it could be stylised by features like leaves, henna swirls or lotus petals).
• The logo should be easily adapted to offline media (business cards, press, magazine, tshirts) plus use online.
• The logo should be easily adaptable - eg . use just name, just logo, use both plus ability to add further info - like location - eg. Fiji 2015.
• REQUIREMENTS – Technical
• 2D logo
• Output Format: AI, EPS, JPG, PDF, PNG, PSD,
• 1x standard version
• 1 x inverted colour version for dark backgrounds

Should not have

• Not too busy

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Files