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Second Screen media company requires logo design
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This customer received 55 logo designs from 23 designers. They chose this logo design from franklinsoler as the winning design.
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A$200
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55 designs
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23 designers
Logo Design Brief
A logo is needed for a new company "Impulse Screen" whose focus is on creating and marketing a second screen application.
A second screen application is usually tablet or mobile based and presents the TV viewer with content that is related to the current TV broadcast being viewed by a consumer.
Impulse Screen's second screen system enables TV viewers to make impulse purchases based on what is being seen on the TV.
One of the core components of the system will be "boxes" floating across the screen as relevant content arrives. (See accompanying screen shots of the consumer app design.)
Another aspect of the system that may be of interest is that the system "watches" TV for the consumer.
The logo will mainly be used used as a corporate identity but still appeal to mass market consumers.
Updates
Hi everyone. Thanks for all the designs. We'll be making a decision by next Monday. A lot of excellent new designs arrived in the last couple days so we now need togo over them again.
Thanks for your patience.
Added Tuesday, February 26, 2013
Thank you to all the designers who entered. The quality was very high indeed and made the choice difficult. Also, sorry for the delay in finalising the project.
Added Sunday, March 24, 2013
Target Market(s)
Mass Market Consumers
Industry/Entity Type
Marketing
Logo Text
Impulse Screen
Logo styles of interest
Pictorial/Combination Logo
A real-world object (optional text)
Abstract Logo
Conceptual / symbolic (optional text)
Wordmark Logo
Word or name based logo (text only)
Lettermark Logo
Acronym or letter based logo (text only)
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Nice to have
- Perhaps it should have a TV theme of some sort? Perhaps the logo could also be used as part of the floating boxes that appear to the consumer? Or perhaps the idea of the system watching TV for you could be used.
