Audio Plugin Developer Needs Banner Ad Campaign

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Banner Ad Design Brief

LVC-Audio (www.lvcaudio.com) needs a banner ad campaign for two new products due to launch within the next month. The products are audio plugins (i.e., Audio Units, VST, AAX, etc.) that are used by hobbyist and professionals within the audio recording community.

Specifics of the audio plugins: The two audio plugins are Limited-MAX and Limited-T. Limited-MAX is a transparent mastering limiter designed with a professional feature set. Limited-T is a tracking limiter that is designed to impart vintage characteristics to tracks and mixes. Both plugins provide a lot of flexibility to the user.

Specifics of LVC-Audio: LVC-Audio has developed a number of paid and free audio plugins. These plugins have received very positive reviews from users; however, this is the first paid advertising endeavor. Depending on the success of the campaign, further design work may be requested.

Formats of the banner ads: The banners should be comparable to ads found on sites like KVRAudio.com. This includes ads in various standard formats such as Skyscraper (120X600 and 160X600), Square (300X250, 250X250), and Leaderboard (728X90). The more compatible the ads are with different scaling formats, the better.

The file formats should be SWF, as well as non-flash alternative files such as GIF, JPG, or PNG.

Look and Feel: The overall look and feel of the banner ads should be consistent with the plugin interface and LVC-Audio logos (see attached), including fonts and color schemes. The ad should convey ideas such as "sleek", "powerful", "tasteful", "professional", and "comprehensive". Text that is included should be brief, and could include phrases such as; "Experience New Limits", "Mastering Prowess", "When old meets new". Of course, the image/text should also include LVC-Audio and a comment such as "click to discover more...". Any type of animation is up to you, as long as the look and feel match the intent.

Included Files: The included files are screenshots of the plugins. IF THEY ARE INCLUDED IN THE FINAL IMAGE, THEY MUST BE EASILY CHANGEABLE. There is still some development occurring, and there is a possibility that the GUI might need to be altered before the final release. If the GUI is altered before release, the ad images will need to be adjusted.

There are several logo images attached (including Illustrator format) . Hopefully, these will be useful.





Industry/Entity Type

Advertising


Colors

Designer to choose colors to be used in the design.


Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket

Files
Download all files - 1.7 MB
JPG
JPG
Payments
1st place
US$190
Participation payments x 2
US$20
Total
US$230

Project Deadline
22 Jan 2015 22:19:26 UTC
Language

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