Healthcare organisation seeks inspiring logo for change management project

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This customer received 93 logo designs from 38 designers. They chose this logo design from tim as the winning design.
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Logo Design Brief
We provide medical and mental health hospital and health care services to Bermuda. We are undergoing a major change management project that will reshape services to be more efficient and effective, focusing on the patient. We want to use our corporate logo and either add to it creatively, or do something creative with it. We will use it on all materials - posters, flyers, newsletters, press releases as well as online - primarily to motivate staff and encourage their support and action, and secondarily to build community awareness. Our coprorate colours are blue/teal/green, although accent colours could be used. The design should communicate wellness, innovation and caring. The BHB's logo is attached.
Target Market(s)
Primary focus is our 1.800 staff; it will be used externally for the community to identify news related to the project.
Industry/Entity Type
Mental Health
Logo Text
Bermuda Hospitals Board Modernization Project
Logo styles of interest
Pictorial/Combination Logo
A real-world object (optional text)



Abstract Logo
Conceptual / symbolic (optional text)



Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- Would like to integrate our shield - or a creative use of the shape/colours/images in the shield. Want to use the correct font and colour for the 'Bermuda Hospitals Board' part of the logo, but the 'Modernization Project' wording can vary in font and colour.