Small Creativity Consulting Business Needs Annual Report Design

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Contest winning design

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This customer received 4 print designs from 2 designers. They chose this print design from Holly Moxley as the winning design.

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Print Design Brief

I need interior e-print design for a 14-page digital annual report to go out to our consumers and audiences (@3000 people). I have a small creativity consulting business that provides consulting services, programs, keynotes, and products designed to helped creative people be more productive and productive people be more creative. The report should not feel corporate but instead should feel consistent with the brand - Tracking Wonder - like a well-crafted field guide. Colors should be consistent with the burnt orange, deep red, and green used in our existing branding.
Burnt red color: 691419
Orange color: CF7019
Green color: 64600D


The final design should convey wonder mixed with wisdom and sound entrepreneurial guidance.

Target Market(s)

women & men, 30s-60s, who love creativity, the arts, books + who want to create & produce

Industry/Entity Type

Digital


Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket

Requirements
Must have
  • The report should not feel corporate but instead should feel consistent with the brand - Tracking Wonder - like a well-crafted field guide. Colors should be consistent with the burnt orange, deep red, and green used in our existing branding.
    Burnt red color: 691419
    Orange color: CF7019
    Green color: 64600D

    The final design should convey wonder mixed with wisdom and sound entrepreneurial guidance.

    It should include many of the photos we have attached.

Nice to have
  • You might play on the Brooklyn Bridge image toward the end.
Should not have
  • Don't aim for "cute" or "jazzy" creative. We're a more subdued creativity brand - although "bold" is good.

Files
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