Refresh
Corporate identity for a juice and smoothie bar
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This customer received 81 logo designs from 26 designers. They chose this logo design from imagefirst as the winning design.
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€150
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81 designs
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26 designers
Logo Design Brief
We need a logo/corporate identity for a new company called Fruzo. We create nutritional, fun, natural, tasty, refreshing meal replacement drinks for health conscious busy young men and women. We want to present the company as fun, young, nutritious, fresh and natural. We won't be using any preservatives, flavour enhancers, concentrates... only fresh vegetables and fruits.
Updates
Hi,
Added Saturday, April 16, 2011
Target Market(s)
Our primary target market is professional women and men between the ages of 20 and 40 years old. They are health conscious individuals with little time to eat and are looking for healthy meal replacements. These people are willing to spend their money on a premium product for its quality, flavour and health benefits.
Industry/Entity Type
Health
Logo Text
fruzo
Logo styles of interest
Abstract Logo
Conceptual / symbolic (optional text)
Wordmark Logo
Word or name based logo (text only)
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- express the natural goodness of the products
must be a vector graphic
incorporate colour and design in the logo using the word fruzo
at least one colour must be green
Nice to have
- doesn't have to use standard lettering, (ie. use a sun for an 'o' etc.)
Should not have
- no slogans or other words apart from fruzo
no real life images (ie. photos of real objects or places)