• US$260

• 60 designs

• 14 designers

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Logo Design Brief

We're looking for a redesign of our current logo. Our business is creating smiles for our patients through our orthodontic practice. We're located in San Ramon, CA. (which is close to San Francisco, CA). We love what we do and love to care for our patients.

We'd like the redesign of the logo to include/exclude the items listed in detail below in the "Must Have", "Should Not Have" and "Nice to Have" sections. Attached are some uploaded files of images/styles/logos/design that we like to get you going in the right direction. There is a mock-up attachment of our website so you can see what your mock-up would look on the header.

Target Market(s)

Gender and age neutral

Industry/Entity Type

Business

Logo Text

Lachica Orthodontics

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Logo styles of interest

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• 1. Please use and rounded edges (ovals, circles, etc).
  2. Please use the following colors (navy/dark blue, light blue, hunter/darkish green). It would be ok to just use 2 of the 3 as well.
  3. Please keep the leaf theme of the current logo somewhere on your logo mock-up. See attachment "good leaf style and good lines". We like the look of the leaves on this logo. We don't like the glassy 3D effect of the blue portion of the logo. Please have your logo mock-up use flat color with gradients but NOT glossy 3D effects.
  4. Font: Please use a modern looking font for the text business name "Lachica Orthodontics". Feel free to experiment with styles of writing (LACHICA orthodontics, Lachica orthodontics, etc). The business name text should be added by the logo for use on a website header (horizontal) and use on a business card (vertical and stacked).

Nice to have

• 1. It would be ok to have the leaf and other logo elements fall within a circle, oval or some other containing shape.
  2. I prefer more asymmetry to the leaves.
  3. If you could include something on the logo that represents and signifies we are in the orthodontics business that would be great. Maybe something like a smile, a tooth, teeth with braces, etc. It could be connected to the leaf element or separate.
  4. Having movement and flow to the graphical leaf element to give it a little more "life" might be nice.
  

Should not have

• 1. Please don't use squared edges and hard shapes like the rectangle used on the current logo. See attachment "Current Logo.jpeg".
  2. The logo should not include the text/font of the business name inside the logo itself. The text should be outside of the logo in horizontal and vertical presentations for different uses.

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Files

Download all files - 0.4 MB