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Australian change management consulting firm logo
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This customer received 42 logo designs from 10 designers. They chose this logo design from SiddKidd as the winning design.
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US$260
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42 designs
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10 designers
Logo Design Brief
We are looking for a logo that speaks to our Professional Consulting approach with a different approach: not providing answers, rather we help our clients to gain insights through learning from their experience. This means the client will need to be open to a different perspective and that we work with them to allow that to be.
We aim to to build a solid reputation for thinking differently and challenging norms. We want to communicate freshness, aliveness, creativity, playfulness, openness and discovery to our clients through the logo.
In a nutshell we provide performance improvement through 'serious play' and aim to challenge our clients without knocking them out... :-)
We would like non symmetrical elements in the spark, in that that our style of working is a "contained mess" and outside the box.
We would like to see bright crayon colours - pink, blue, green and
yellow.
The tagline could be "messy" and pick up on the spark and give the impression of being handwritten or something like that. The logo on www.redenergy.com.au has the composition of a solid name with the logo and the tagline being "messy".
Here are some logos that we like and have"messy" elements in it:
http://www.redenergy.com.au - we like the formal name juxtaposed with the messy logo and tagline
http://www.designcrowd.com/design/163345/fashion-clothing-by-fanolj-ademi - we like the feel of the paint splotches
http://www.designcrowd.com/design/65229/logo-design-consulting-by-magnacrest - we like how the image elements blends with the text
Updates
First of all thanks to everyone for the designs submitted sofar!
As we have been seeing your designs coming through we have been able to refine our thoughts about what we are looking for. We have updated the brief, but we've cut and paste the key points below for your convenience.
We hope this helps and that you will consider updating your designs for us :)
Thanks
Must Have:
- must be on a white background
- must have an image of a spark that is "messy"
- must use the four colours pink blue green and yellow
- must have the name SPARConsulting in one line in a clear font
- must have the tagline "serious play" in a fun font that ties in with the spark image
Should Not Have:
- not separate the words SPAR Consulting on two lines
- not be a geometric or neat picture of a spark
- not be on a coloured background
Added Tuesday, April 19, 2011
Target Market(s)
Change Management & Organisational learning and development with the specific audience being:
Senior management in organisations dominated with technical disciplines - infrastructure, technology etc
Industry/Entity Type
Management Consulting
Logo Text
SPAR Consulting
Logo styles of interest
Pictorial/Combination Logo
A real-world object (optional text)
Abstract Logo
Conceptual / symbolic (optional text)
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- - must be on a white background
- must have an image of a spark that is "messy"
- must use the four colours pink blue green and yellow
- must have the name SPARConsulting in one line in a clear font
- must have the tagline "serious play" in a fun font that ties in with the spark image
Nice to have
- ...
Should not have
- - not separate the words SPAR Consulting on two lines
- not be a geometric or neat picture of a spark
- not be on a coloured background