• US$180

• 48 designs

• 10 designers

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Logo Design Brief

We need a logo for our research and conservation centre currently being developed called "Sharks of the Atlantic: Research and Conservation Centre" or ShARCC. This centre, based in Halifax, Nova Scotia, Canada, will comprise of a website to start and then a physical centre at Dalhousie University sometime in the near future. The goal of this centre is that it will be the hub or central location where people can find out more about what we are doing, but also what everyone else is doing across Atlantic Canada for sharks!

Target Market(s)

Generally speaking, the target audience is the portion of the general public that is interested in sharks. More specifically, this centre is a tool for all the different groups in Atlantic Canada (academics, NGO's, shark specialists and government sectors) to learn more about who is doing what for sharks.

Industry/Entity Type

University

Logo Text

Sharks of the Atlantic: Research and Conservation Centre

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Logo styles of interest

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• -centre name "Sharks of the Atlantic: Research and Conservation Centre"
  -the logo must include and work around a basking shark (please visit ARKive's basking shark page to view photographs - http://www.arkive.org/basking-shark/cetorhinus-maximus/)
  *note: basking shark should have it's mouth open (see attached illustration); however, shark DOES NOT have to be the same as the illustration attached. Open to new basking shark illustrations.
  -the logo should look scientific/professional
  -the logo should be modern and clean in appearance
  -should be small enough that it can fit in the top corner of a webpage, but detailed enough to be put on a t-shirt

Nice to have

• -in addition to a basking shark (mandatory), the logo could include a blue shark (swimming above - surface species) and a winter skate (swimming below - bottom dwelling species) into the logo, but smaller than the basking shark, if appropriate
  *please see attached drawing
  -logo could incorporate the acronym "ShARCC", if appropriate

Should not have

• -style of sharks in logo should not look childish
  -sharks should not look threatening

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Files

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