Logo for New Real Estate Brokerage

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This customer received 169 logo designs from 37 designers. They chose this logo design from jaime.sp as the winning design.
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Logo Design Brief
Venturi Properties, is a new real estate brokerage in Phoenix, AZ. The company will focus on residential & commercial real estate and also do land development. This logo will go on the for sale signs on properties, so would like it to have a unique eye catching design. Wouldn't mind if it had a little Arizonan influence.
Company has been in business for 8 years, focus is real estate, residential, development & commercial. New Sales primarily. Sell homes, land, buy homes & land
Pretty flexible on this one, this logo will go on real estate for sale signs, want to to be eye catching. The Term Verturi comes from Physics (Venturi Effect, the reduction in fluid pressure when it goes through a constricted areas while at the same time the velocity increases). I thought that was a cool bases for a real estate investment company, as an investor your stress decreases while your return on investment increases.
I'm open to colors, in my mind I'm thinking black and green, but that is not set in stone. . I really want to leave the canvas open to the designers though.
Target Market(s)
Clients interested in selling there homes, invest in real estate, buy vacation homes
Industry/Entity Type
Real Estate
Logo Text
Venturi Properties
Logo styles of interest
Emblem Logo
Logo enclosed in a shape



Pictorial/Combination Logo
A real-world object (optional text)



Font styles to use
Colors
Colors selected by the customer to be used in the logo design:
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- The logo needs to emphasize that the company can do both commercial and residential. I like the thought of a home or rooftop/window, but it makes the company look like it just does home sales.
Nice to have
- Open to blue, green, black color options. Not against having the words and logo as one either