FLS Invitiation

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This customer received 25 invitation designs from 14 designers. They chose this invitation design from Sbss as the winning design.
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Invitation Design Brief
We need an invitation design for a food processing industry conference. The invitation will solicit our company's top vendors and clients who are industry ingredient manufacturers and solution providers for Consumer Packaged Goods companies. We would like to see designs that feel like an exclusive invitation to an intimate event (250 attendees) with industry thought leaders.
Target: Our company's food processing vendors
Medium: Print invitation on standard buckslip 8.5 x 5.5. Prefer vertical orientation.
Timing: Design mechanicals delivered by December 29th
Objective: Demonstrate value of event sponsorship via exclusive invitation
Strategy: Incent vendor sponsorship via high touch sales
Considerations: existing logo, colors, paper quality suggestions, standard buck slip size; clean, modern design, corporate. Design should communicate fresh, new, modern.
Components: Invitation will be part of a mailer that includes a letter (8.5 x 10) and a no. 10 envelope. These components are NOT part of the invitation design project for DesignCrowd.
Updates
Added size of buckslip. Also added preference for vertical design as long as the text doesn't appear too crowded in that orientation.
Added Tuesday, December 23, 2014
Buckslip should be 8.5 x 5.5
Added Tuesday, December 23, 2014
Thank you all for your submissions. We are evaluating which design to choose and will be in touch shortly.
Added Tuesday, December 30, 2014
Target Market(s)
Target audience are typically food industry ingredient vendors. Adult, aged 45-50, male.
Industry/Entity Type
Industry
Font styles to use
Colors
Colors selected by the customer to be used in the logo design:
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- The Food Leaders Summit logo is the main logo. Food Processing logo and Putman Media logo are secondary.
The attached word document has the copy that needs to be laid out in the invitation.
Nice to have
- Vertical orientation but not if the text is too crowded