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Real Estate Rescue Robin Hood
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This customer received 48 logo designs from 19 designers. They chose this logo design from Dimension Labs as the winning design.
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US$200
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48 designs
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19 designers
Logo Design Brief
Sherwood Real Estate is a real estate investor specializing in distressed real estate solutions for homeowners in NE US. Distressed real estate can be foreclosures and other financial situations, or just old, outdated, or destroyed houses.
I am concerned about the potential for a robin hood/robber image...so want to shift gears a little to "Sherwood Real Estate
Saving Distressed Properties...One Story at a Time"
The logo will be used on Craig's List ads, website, yahoo ads, etc.
Updates
I am shifting gears a little on this...In bouncing ideas off some compatriots, the concern has arisen of the robber aspect of Robin Hood.
So I want to shift to :
Sherwood Real Estate
Saving Distressed Properties...One Story at a Time
Less Robin Hood, more on the help aspect. But not a charity. Has to be a win for all parties.
Added Monday, April 11, 2011
We have updated our brief and look forward to receiving your responses.
We are looking for a little different phrasing than original, and something less directly Robin Hood- more subtle. Focusing more on the distress of the owner and the relief we can bring.
Added Wednesday, April 13, 2011
Target Market(s)
Homeowners in some financial or situational distress: divorce, bankruptcy, retirement, foreclosure, old-style home, fire or water damage, leaky roofs, windows....where they need to sell, or want to sell quickly, and need an empathetic, fair, experienced professional to get them out of their situation. Age range is 45-70. Education high school to college. Area of country is Northeast. Fairly conservative.
Industry/Entity Type
Real Estate
Logo Text
Sherwood Real Estate
Logo styles of interest
Abstract Logo
Conceptual / symbolic (optional text)
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
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Modern
Personable
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Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Nice to have
- Sherwood Real Estate
Saving Distressed Properties...One Story at a Time
Or Sherwood Real Estate
Redeveloping Communities
House crushing someone? We rescue? Or more subtle and abstract- maybe a lever lifting house off someone? Maybe just a lever or a helpline or an arrow or something that conveys things getting better.