Canadian Fire Alarm Association needs an updated, modern Logo designed
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Today, the CFAA members are from Fire Alarm Manufacturers, Consulting Engineering Firms, Fire Alarm Service Companies, Fire Department Authorities, etc.
The CFAA is in the process of re-branding itself as the #1 authority for fire alarm safety within Project Title: Canadian Fire Alarm Association LOGO Update
Task Description: Provide a new logo for the Canadian Fire Alarm Association to replace the existing logo.
Background: The CFAA is a National organization based in Toronto Canada, with Chapters operating across the country. The CFAA was founded in 1973.
CFAA Mission:
"To maximize the effectiveness and use of fire alarm systems in the protection of life and property in Canada"
CFAA Vision:
"The CFAA will be recognized nationally as the definitive resource for fire alarm related information, education, qualifications, expertise, and industry support with active Chapters throughout Canada."
It is important to understand that back in 1973 a small group of Canadian fire alarm professionals met with the officers of the U.S. based Automatic Fire Alarm Association (AFAA) to explore the feasibility of establishing an AFAA chapter in Canada. That idea was discarded as the founding members of the CFAA shared a broader dream beyond a chapter status of a US entity, and instead, opted to establish a unique Canadian identity.
Project Duration: 4 weeksLogo Text:• CFAA (English Acronym)
• Canadian Fire Alarm Association (English – full name)• ACAI (French Acronym)
• L’association Canadienne D’Alarme Incendie (French - full name)Files to add:
OLD (Existing) Logo:English Version: French Version:
Concerns with existing logo: 1) Existing logo is too complicated and “busy”.
2) Impossible to decipher when shrunk down to letterhead size
3) Looks like a “no smoking” sign or some other type of “negative re-enforcement” sign.
4) Reminds me of a wagon wheel from an original pioneer “covered” wagon.
Suggestions for New Logo Design considerations:
1) New logo should be simple design that is recognizable when shown in large scale format on a trade show booth graphic AND when shrunk down to letterhead size.
2) Bi-lingual combination version would be preferred, although separate French and English versions would also see use.
3) Logo must use colours and/or iconic identifiers to define CFAA as a distinct “Canadian” entity.
4) Modern graphical design would be preferred.
5) Logo must be recognizable in both colour and black and white formats to apply to letterheads and grayscale printing as well as full-colour brochures/etc.
Other Examples of recently revised Logos:
Other industry-related associations have also recently revised their logos. See samples below of “before” and “after” logos:
Society of Fire Protection EngineersBefore: After:
Corporation des maitres entrepreneurs en installations contre L’incendie
Before: After: Future Directions:
Over the past 40 years, the CFAA has changed in both constituents and target audience.
Originally the CFAA consisted of a few representatives from the main fire alarm manufacturing companies that served the Canadian market. The focus was largely internal.
Canada. The CFAA fire alarm training program is one of 2 programs recognized as a legal requirement in some Canadian provinces.
The CFAA is presently embarking on a major initiative to raise the level of education with all Fire Department Inspectors across Canada, as well as a similar initiative to educate Building Owners and Managers to ensure they are fully aware of their responsibilities and liabilities with respect to fire alarm system safety.
We are hoping to see modern logo designs that will convey a sense of:
• Forward vision• Solid Reputation• Canadian identity• Ethical behaviours
• Depth of knowledge
I uploaded the WORD doc and it has a couple of sample logos in similar industries that have been updated from OLD to NEW to give you some direction, plus the information listed in the previous post. (it didn''t bring in the graphic examples)
You can find it now. its a word doc
you can find it now. it is a word doc
feedback please
Hey there!
Question: Is the logo a registered trademark? If not will it be?
Cheers,
Mike
can you please provide some feedback on my design.I'm waiting for your valuable feedback.If you don't like my submission feel free to eliminate my designs.
Thanks
good question.I don't believe the existing logo is a Registered Trademark.
I assume the new one would not be either unless it is inexpensive to undertake that process.
(we are non-profit and don't have a ton of excess funds).Mike
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