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Ergonomics & Back Health retailer needs refreshed packaging inserts
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This customer received 16 packaging designs from 4 designers. They chose this packaging design from TedAtkinson as the winning design.
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US$240
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16 designs
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4 designers
Packaging Design Brief
Our brand, Healthy Back, has been in business now for over 20 years. We specialize in products that promote back health as well other high end ergonomic products. Our product packing has hardly changed over the last 20 years and we are looking for some new ideas outside of our internal norm.
our company color is Pantone 279c and that should feature a prominent role. Our overall goal of the packaging is to validate us as high end brand but to also really portray comfort to the consumer. The only examples i can really think of is if you think about how luxury car companies do it. The customer should be able to look at the packaging and think, i need this & i want this. I've attached examples of some of our current packaging. you can use them as a guideline of what the product is. more information can be found at our website www.healthyback.com if needed.
Updates
Project Deadline Extended
Reason: Just want to see a few more comps.
Added Friday, January 02, 2015
Industry/Entity Type
Business