• A$200

• 52 designs

• 14 designers

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Logo Design Brief

New logo for a company called Lateral Leadership.

The name is inspired by a navigational aid called a lateral mark. Two lateral marks exist, red and green with different shapes (can, cone).

Lateral Leadership provides services as an independent advisor to professional sport (basketball) and large format retail businesses (supermarkets) in New Zealand.

The logo will be primarily used on invoices, on embroidered clothing and in email signatures. The preference is for a clean, sharp and professional logo which may pick up on the red or green colours from a lateral mark. The logo may also use the can or cone shape from the lateral mark.

Target Market(s)

Owners of supermarets and professional sport teams

Industry/Entity Type

Clothing

Logo Text

Lateral Leadership

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Logo styles of interest

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.