Canadian company needs a packaging design for a new product line of SpaScents Hot Tub & Bath Fragran

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This customer received 24 packaging designs from 8 designers. They chose this packaging design from Syahrol as the winning design.

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Packaging Design Brief

We are looking for a packaging design for a new company based in Edmonton, Alberta Canada called SpaScents. We are developing a new product line of liquid and crystal Hot Tub & Bath Fragrances (aromatherapy) for example Lavender will be one of our fragrances. We are looking at the possibilities of using a stand up pouch and or the standard plastic bottles for our fragrance line. There will be different sizes from 150 grams to 600 grams in the crystal and 275 ml in the liquid. We would like to see bright multi-colored designs possibly with picture of the fragrance or a theme like favorite drinks or a more sensual idea. Each one of our fragrances will be a different color the main design needs to be able to have a different color of liquid or crystal in the bottle and possibly parts of the label will change colors for each fragrance. I have attached samples of another brand that we want to improve on.

Target Market(s)

Most of these fragrance are bought by women 70% men 30%
age 25 - 55

Industry/Entity Type

It Company


Look and feel

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Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket

Requirements
Must have
  • bottle size
    Fragrance name
Nice to have
  • Using the files below I like the circle of colors and possibly it could be made using water drops like in the file and possibly the two "S" could be designed like the third file I just added

Files