Jet Ski Rental Business needs logo!

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This customer received 48 logo designs from 10 designers. They chose this logo design from CloudBouquet as the winning design.
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I have a fun seasonal business that rents out Personal Watercraft (also called jet skis and waverunners) on Lake Pueblo. I am looking for a logo of sorts. I am not sure if I should even call it a logo, but... This logo is something I am hoping to use as the top of my webpage on all 5 pages and possibly on a rectangular sign. My web page is www.pueblojetskirental.com. I am hoping to do a cool logo that is rectangular shape to take up the top of every page of the web. Bigger than a horizontal banner ad though. It could include a personal watercraft, personal watercraft sillouhette, water, waves, or sun. Just something that looks fun. The personal watercraft we use are the sit down kind,not the stand up kind.
Updates
Project Deadline Extended
Added Monday, February 11, 2013
Target Market(s)
My target market turns out to be families looking to have some fun (Usually with children and teens) on vacations or weekends.
Industry/Entity Type
Business
Logo Text
Pueblo Jet Ski Rental
Logo styles of interest
Character Logo
Logo with illustration or character


Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Nice to have
- I was thinking of maybe a lot of blue for waves. I like lots of color.
Should not have
- Not a lot of white as I will probably keep my web background white.