• £300

• 68 designs

• 18 designers

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Logo Design Brief

Superposition

Superposition is a collaboration between an artist and physicist, hosted by the Institute of Physics.

We’re pairing the two to facilitate conversation, drawing similarities between the artistic and scientific processes. The title Superposition is based on the quantum mechanics idea that a particle is in two places at once. The concept says that you can never know where a particle is until it is measured. We hope the project serves a similar process, blurring the line between art and science, allowing the audience to question where art and science differ and where they are the same.

The main audience we’re aiming to reach is engaged with the arts. The project will take place in London, so we want to appeal to the young, culturally aware set who regularly attend contemporary exhibitions in a range of mediums.

The logo doesn’t need to have any overt references to science, but should draw a natural parallel as in the examples like resembling a draft plan, including mathematical notation etc. The logo should naturally appeal to those with an existing interest in the arts. The science should come as a second, pleasant and unexpected surprise.

The web logo will sit across from the physics.org logo on the grey dotted background, so must be complimentary to the branding. Physics.org is a part of the Institute of Physics, so this new logo should sit comfortably along side both brands.

The colour should fit in with the cream, grey and burgundy pallet of the blog:
Cream: #f3eed1
Grey: #b2afa3
Burgundy: #7d003b
Darker grey: #4f4d4a
Blue: #2483A6

We have attached some samples for guidance, but please do not feel limited by theses. They should serve as jumping off points and we would like to see what you come up with. The theme should revolve around merging, blurring, and bringing two unlike things together with unexpected results. Do get in touch if you have any questions.

Target Market(s)

Young professionals with an active interest in contemporary culture and the arts.

Logo Text

Superposition

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Logo styles of interest

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• The text: Superposition
  
  We will need print and web versions of this logo in monochrome, full colour and white out versions.
  
  We will need raw design files delivered at the end of the project.
  
  

Nice to have

• Please have a look at attached examples.
  
  Would be nice to see beautiful physics concepts or images. Particle tracks are always nice:
  
  http://www.universetoday.com/58521/cloud-chamber/
  
  Stars, mirrors and prisms also have physics elements that can be beautiful.
  
  

Should not have

• Avoid physics stereotypes: crazy hair, big glasses, lab coats.
  Again, this needs to appeal to people with an interest in art first.

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Files

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