Leading UK Industrial Products Distributor Needs a Logo for an Exciting New Product

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This customer received 79 logo designs from 34 designers. They chose this logo design from Bluemedia as the winning design.
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Logo Design Brief
We need a logo designed for our new 'PROTORQUE' product brand name. The brand is to be used for a new range of power transmission belts (V belts) which will be launched next year and supplied throughout the whole UK. Our typical customers are hundreds of re-sellers who in turn supply the product to end-users. V belts run in pulleys and are used to transmit power on an industrial drive from its motor or gearbox to a driven unit (such as a fan or a pump). There are hundreds of different types of applications. V belts can vary in width (brand area) from 10mm to 32mm and in length from 300mm to 12000mm. They can be run individually or more often in sets of several in number. The PROTORQUE brand will be printed on the back of the belts which are black in colour. We would like to see designs that are simple and clear. They could reflect the dynamic movement / power / torque of the product. We would like to see designs that incorporate the colour yellow in some part.
Target Market(s)
Our customers are typically small re-sellers who buy and sell a range of industrial mechanical power transmission products such as transmission belts (V belts), chain, bearings, motors, gearboxes etc etc. Our re-sellers will supply the products on to end users. Our customers are located throughout the UK.
Industry/Entity Type
Industrial
Logo Text
PROTORQUE
Logo styles of interest
Pictorial/Combination Logo
A real-world object (optional text)



Wordmark Logo
Word or name based logo (text only)


Colors
Colors selected by the customer to be used in the logo design:
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- The logo must be clear and simple in design and be able to read easily when branded on the back surface of a black rubber belt.
Nice to have
- The logo could in some way make reference to the dynamic/power/strength etc of the product it is being used for.
The logo could contain all or some of the below highlighted colours.