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Logo for BRIGHT Coalition - community health planning council
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This customer received 55 logo designs from 17 designers. They chose this logo design from ArdhLemurian Labs as the winning design.
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US$160
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55 designs
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17 designers
Logo Design Brief
Our coalition of over 170 community leaders from 10 counties in south central Kentucky is collaborating to develop a 3 year Community Health Plan that addresses major health issues affecting our population and local economy. BRIGHT stands for Barren River Initiative to Get Healthy Together. Priority health issues are cardiovascular disease, diabetes, lung disease, obesity and drug abuse/addiction. We want to see healthier children, families, and workforce. We represent school systems, work sites of all sizes, local government, clubs/organizations, and health care providers. THE LOGO - will help us promote our goals and activities to 'sell' peer stakeholder organizations on making changes in how they do business for (1) healthier physical and social environments, (2) a more responsive healthcare services system, and (3) a population that is more informed and motivated to take responsibility for their health.
Updates
Project Deadline Extended
Reason: Changed deadline from 5 to 10 days, because we just got word that a community-wide survey has been pushed from launch date in January to probably a launch in March, 2015. The logo will be used in or survey promotions, among other uses. Sorry for the change!
Added Thursday, December 04, 2014
Target Market(s)
(1) Leaders and management of peer organizations (schools/school systems, employers, health care providers, local government, civic organizations).
(2) the general public
Industry/Entity Type
Healthcare
Logo Text
BRIGHT Coalition
Logo styles of interest
Pictorial/Combination Logo
A real-world object (optional text)
Abstract Logo
Conceptual / symbolic (optional text)
Wordmark Logo
Word or name based logo (text only)
Lettermark Logo
Acronym or letter based logo (text only)
Font styles to use
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- A positive, forward-thinking attitude. We want to inspire change in how peer organizations operate in relation to their members, students, employees, clients, constituents, etc....so they adopt healthy policies, and help create a health-promoting social environment.
Nice to have
- A theme related to 'bright' is obvious - could possibly include concepts of the sun, light sources, etc. (or could be something else that is positive.)
- And/or a theme related to "community" "partnership" "people from various walks of life acting together" "vision for the future" "collaboration"
Should not have
- 1. Childish graphics. Our efforts are certainly family-oriented, but not just all about kids.
- 2. "Medical symbols" like stethoscope, that snake thing in many medical logos, etc. Our efforts are about being more physically active, eating healthier, avoiding tobacco and drugs, better emotional health, active living built environment, more appropriate use of health services.