Coffee Bag Label
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This customer received 44 label designs from 6 designers. They chose this label design from Say Cheese Digital Design as the winning design.
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Label Design Brief
I need label design for both front and back of the coffee bag. I already have had many friends work on it over the past few years and have been selling coffee for two years now. I'm ready to take the next step and expand the business. I live in Nicaragua and sell a lot there, but my main focus is the States and I also want the design to be global friendly. I plan to try and get the product in Europe and Asia. I want to distribute the coffee to large and small stores for resell. I will upload some work done. I like our logo and background art as a friend actually painted it for me. I use white gloss bags and it has a valve on the front. I want the label to be squared from the valve to bottom of bag and sides. The back label can be taller and just a matching template and I can add most of the info on the farm and the coffee. I'm looking for either clean and simple or bright and colorful... I want it to stand out to people around the world as a high quality coffee. I sell single source coffee from one farm and it has all the qualities of the best coffee in the world. I would like to be able to clean up the front label and not have to have all the key features on the front and let the image sell itself. I think the main features of my coffee are that it is high altitude and single source.
Updates
I uploaded a png file of the project. It's the dark roast copycopy Added Thursday, December 04, 2014
Target Market(s)
America, Nicaragua, Europe and Asia
Industry/Entity Type
Business
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- The psd file. Either one main label in which I have three, because I will print one for dark roast, medium roast and ground. Or, one main label with a small blank space for me to place a small sticker saying dark, medium, ground or expresso... This little sticker can be very very simple yet unique maybe? in shape... Design for labels/stickers to place on the white bag.
Nice to have
- I like my logo, but I'm open to it being cleaned up or other font options... The label could possible by odd shaped in look, but clear edges for a simple square label. I like the colors of my logo... but am open to change. Remember, my bags are gloss white.
Should not have
- Main goal is to keep all costs in printing super low, so crazy shaped or foil print is not a good idea as my costs in printing will double. I can not have design all over the bag as I can not afford to print to bag yet. We are not designing the whole coffee bag, just the label for the front and back.