Wordpress Design Project for Toy Blog
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This customer received 16 Wordpress designs from 5 designers. They chose this Wordpress design from Michael Davies as the winning design.
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Wordpress Design Brief
I need a Wordpress design for an upcoming blog, “Toying With Play”. The blog will provide light coverage and observations about new toy products, and examine how kids interact with different toys. I’m looking for a design that elegantly exhibits a sense of playfulness, to reflect the fact that this blog examines a fun subject - albeit in a thoughtful manner.
The background should be light, but the design should incorporate elements of color, preferably through graphics depicting toys throughout the page and/or in the logo. No depictions of copyrighted toys (Barbies, etc) should be used – instead, you can depict generic toys such as teddy bears, rocking horses, building blocks, etc. Overall, I do not want the blog to look loud, jarring or crowded, but it should be pleasant to look at and easy to read.
The logo should read “Toying With Play” and have some color (not just black/white/gray). The page should also have a sub-heading that reads, “a playful look at playtime and playthings”.
Updates
Project Deadline Extended
Reason: I've extended the deadline for 3 days as I got some later designers who expressed interest in sending submissions.
Added Friday, February 08, 2013
Target Market(s)
Parents, professionals that work with children, members of the toy industry.
Industry/Entity Type
Building
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- Clean design but a fun, light feel. Incorporation of primary colors and graphics evocative of children’s toys.
Should not have
- Large buttons. Graphics with obvious gradients. Clip art. Comic Sans or Courier New fonts. Brightly-colored, jarring background colors.