Premium Packaging Design Required for Silicone BBQ Glove Product

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This customer received 36 packaging designs from 8 designers. They chose this packaging design from Mahmoud Shahin as the winning design.

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Packaging Design Brief

*** UPDATE - I have added some more high quality product images for you to use and also the logo to be used on the gloves (HOT GRIPS - word only) ***

Brand Name - Hot Grips

Product - Silicone Gloves for handling hot items in the kitchen, BBQ etc

Overall brand:
The brand personality is courageous, daring and brave - playing on the idea that people will be using their hands to handle hot food/trays/dishes. We are also positioning ourselves as a premium offer so want the packaging to delight the customer when they receive it.

From a colour point of view, the brand should be exciting and bold. Red to symbolise fire/heat whilst black could represent fire that has burnt out. Black is also the most clearly legible. These are the colours we would like to work with mostly along with White as per our logo.

Please note: the colour of the glove itself is undecided. We are considering red or black. As a result, we would like to see the package design mocked up for a red glove and black glove.

It could incorporate a mark alongside or within the name. Consider ideas around branding (e.g. for sheep), which links nicely as it is burnt on, or a stamp (e.g. PRIVATE & CONFIDENTIAL).

The logo was briefed to look strong, bold and functional and we'd like the packaging to represent similar qualities.

Other images to incorporate into the packaging are the FDA, ISO, SGS, RoHS and F&B images which are on the design spec. We are also offering a lifetime warranty so would be good to get a lifetime warranty seal added to this product.

We also want to highlight that there are 2 gloves inside the package.

We also want the designer to consider putting a "bonus Inside" label discreetly on the package but also provide a version without this as from time to time we will offer free bonuses with our product

Attached are:

1. The dimension specs that the design needs to adhere to in ai format
2. The barcode which needs to be incorporated onto the package in pdf format
3. Our logo in ai format
4. Standard image of the product in png format both black and red gloves (we will need to super impose our logo onto this if possible)
5. Word Document with some of our sales copy with features and benefits
6. 3 variations of our logo to work with

Please feel free to ask any questions if you require further clarification on the brief.

Regards

Shane

Industry/Entity Type

Kitchen


Font styles to use
Serif
Sans Serif

Look and feel

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Economical
Upmarket

Files
Download all files - 10.4 MB
PDF
PSD
Logo1 Friday, 28 November 2014 14:17:24
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Logo2 Friday, 28 November 2014 14:17:33
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Logo3 Friday, 28 November 2014 14:17:45
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005 Tuesday, 02 December 2014 08:49:31
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