Adword Banners for a Joint Supplement
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This customer received 36 banner ad designs from 7 designers. They chose this banner ad design from DesignXyz as the winning design.
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Banner Ad Design Brief
We are an online vitamins store that requires 5 banners in the following sizes and dimensions (see below). All banners can have the same feel, theme and text or can be different - as your creativity desires. Since these are going to be used on googles ad content network, they MUST abide by Google's terms (see below). Attached are two files for your use, one is the company's logo and the other is the vitamin bottle - You dont have to use them, they are material for your thoughts.
Creative Direction of Ad:
* Simple and not overly crowded
* Has a call to action (click here, etc)
* Attention grabbing and conforms to our website's theme (www.alpinevitamins.com)
* Uses at least one of our unique selling proposition texts
* Informative and promotes only a visitor who is interested to click
Unique Selling Proposition:
* Reduce joint stiffness in 10 days
* Reduce joint pain in 7 days
* Clinically proven results
Google Terms:
Ad images must be clear, recognizable, and relevant. Text appearing in the ad images must be legible. We reserve the right to disapprove low quality or blurry ad images.
Strobing, flashing backgrounds, or otherwise distracting ads are not allowed.
Your ads cannot mimic news articles and features. They may also not contain screenshots of Google AdWords text ads or otherwise simulate an AdWords text ad in any way.
Ads cannot pretend to be a system or site warning.
Ads cannot mimic or resemble Windows, Mac, or Unix dialogue boxes, error message, etc.
Ads cannot have mock animated features or icons.
Ads can have an imaged button as long as the purpose of the message within the button is served or achieved through the landing page.
Specific for animated and display ad builder (template) ads:
Ads cannot have mock animated features or icons without the functionality working.
Sizes: (MAX 50K or smaller)
1. Square 250 x 239
2. Small Square 200 x 189
3. Leaderboard 728 x 79
4. Medium Rectangle 300 x 239
5. Large Rectangle 336 x 269
Winner will send the files in .Gif, JPEG, & PSD. If you have any questions, please dont hesitate to ask.
Updates
Project Deadline Extended
Reason: I was out of town and had not have a chance to review the submissions and provide feedback for adjustments. All the feedback will be provided by Monday 3rd for the last round.
Added Wednesday, March 30, 2011
Target Market(s)
Our target market covers a wide spectrum in age but primarily focused around the following;
Active athletes who suffer from joint pain as a result of their sports and require a supplement to regenerate their tissue and joints.
Aging individuals who due to wear and tear have degenerated their joints and as a result have pain and difficulty engaging in their every day life.
Industry/Entity Type
Store
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Should not have
- Image quality
Ad images must be clear, recognizable, and relevant. Text appearing in the ad images must be legible. We reserve the right to disapprove low quality or blurry ad images.
Strobing and flashing
Strobing, flashing backgrounds, or otherwise distracting ads are not allowed.
Mimicking news articles or text ads
Your ads cannot mimic news articles and features. They may also not contain screenshots of Google AdWords text ads or otherwise simulate an AdWords text ad in any way.
Trick to click
Ads cannot pretend to be a system or site warning.
Ads cannot mimic or resemble Windows, Mac, or Unix dialogue boxes, error message, etc.
Ads cannot have mock animated features or icons.
Ads can have an imaged button as long as the purpose of the message within the button is served or achieved through the landing page.
Specific for animated and display ad builder (template) ads:
Ads cannot have mock animated features or icons without the functionality working.