Holiday Card For Colleagues & Clients
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This customer received 18 greeting card designs from 8 designers. They chose this greeting card design from Alaya as the winning design.
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Greeting Card Design Brief
We're a software consulting company looking for a holiday card (not Christmas specific) to send out to clients, colleagues, and partners. Don't just take some stock card, throw our logo on it and expect to win. Please use some creativity. The first bunch of designs are pretty bad!
Our logo (attached) should be incorporated into the card, but the tagline doesn't have to be included and it can be used in monochrome. Just to give you some background on the logo, the dots are like data (disorganized an meaningless) and the bars are like a graph (translated, organized, and meaningful). This is what we do for our clients- transform their data into something meaningful and useful.
Please include the following message: "We celebrated out 5 year anniversary this year. We're grateful for our success and our relationships with so many great people. Warmest wishes for a great holiday season, and may you have the happiest of New Years!"
It should be in single fold format (preferably fold top to bottom) and should have both a front and interior. It should have an upscale and classy feel. The right card will probably be printed on high-quality matte paper. It's size should probably be one of the two printed by printplace.com: 4.25x6 or 5x6.875.
Target Market(s)
Professional clients, partners, and colleagues.
Industry/Entity Type
Software
Font styles to use
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- Original!
Nice to have
- Logo integrated into the whole design as opposed to it just being added in.
Should not have
- Don't just recycle some canned design.
Shouldn't be overtly religious.