Today Brands Ltd
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This customer received 51 logo designs from 16 designers. They chose this logo design from Khoo as the winning design.
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Logo Design Brief
Task 1) We need a logo to be infused into our label designs for the different packaged food products. We are into packaged food products and we are just about to launch into the market - packaged sardine, mackerel, tomato puree, sausages etc. the brand name is Velo
Task 2) We also have a second brand name - Njoyy. Njoyy is also a new brand portfolio for snack based products e.g popcorn, biscuit, sweets etc
Target Market(s)
Africa - Middle class
Logo Text
(1) velo (2) njoyy
Logo styles of interest
Wordmark Logo
Word or name based logo (text only)
Colors
Colors selected by the customer to be used in the logo design:
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- The colours should be bright and be able to stand out on the shelve or store. the logo should be a name type logo
Nice to have
- bright colours
Should not have
- Less is more. The logos should not be over designed.