label design for instant full cream powdered milk

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This customer received 39 label designs from 6 designers. They chose this label design from ***strange*** as the winning design.
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Label Design Brief
label design for instant full cream powdered milk for pouch packing
brand eastpac logo and design as previously done by you for condensed
milk
wordings required
brand eastpac
instant full cream powdered milk
900 grms
have enclosed a idea design
of anchor milk
we want colours
white and blue red
as preferable colours
this is front of pouch
for the sides i will send you later
we urgently need the front
Updates
Project Deadline Extended Reason: Awaiting final revisions Added Thursday, November 27, 2014
Colors
Colors selected by the customer to be used in the logo design:
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- colours white blue red
- logo colours
- have enclosed dyeline file
- brand jerry
- we basically want to change this and use white ble and red basic colours same as anchor
- rest of wording follow brand jerry
- jerry is to be removed from all the text logos
- worings on side
- our brand and logo is in file 3 must follow exactly
- please remove able perfect details from information website
- replace with
- http://www.easternpacificoils.com
Nice to have
- Further to the below requests, instead of changing the shade of the purple back ground to ligher,
- please change the color of the wordings to white from blue.
Should not have
- 1. Please change font of Eastpac Logo to Font Albertus Medium
- Enclosed the picture for your reference.
- 2. Please refer to the uploaded file No. 2 FKKJP018KGJERS (e). Logo appears on the left side also. Follow the same
- 3. Left side of the label has a black background, please change it to different colour
- 4. Right hand side, under Manufactured for column, please remove the Logo, just the drop is fine. You can refer to the enclosed file
- 5. On both sides reduce the shade of the purple back ground to lighter as the wordings are not clearly visible