• US$245

• 49 designs

• 8 designers

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Poster Design Brief

LEADER OF THE PACK, a musical theatre production, celebrates the life of Ellie Greenwich, one of America's most prolific Rock N' Roll songwriters. Amongst her many hits include "And Then He Kissed Me", "Be My Baby", "Chapel Of Love","Da Doo Ron Ron", "Do Wah Ditty, "Hanky Panky", "I Can Hear Music", "Leader of the Pack" "Look Of Love", "River Deep, Mountain High" and "We're Gonna Make It After All." Our production will star Rock N' Roll Hall of Fame inductee, DARLENE LOVE.

Your mission: Think early 1960s American Rock N' Roll and create a poster that reflects this genre and creates a brand for the show. Think about what the 60s rock n' roll scene looked like --- there were beehive hair-dos, leather jackets, motorcycles, 45 RPMs and transistor radios, etc. For inspiration visit YouTube and watch some of the original artists performing their songs. Visit Wikipedia's LEADER OF THE PACK (musical) for complete song list and more information.
Poster print size will be 14 inches by 22 inches. Design will be used as key art for
flyers and ad slicks, so a clean image that is not too busy is preferred.

Target Market(s)

The Baby Boomer generation is the largest target market --- The show features Rock And Roll classics from the early to mid 1960s, so it will appeal to people who were
teenagers and young adults in the early to mid 1960s.

Industry/Entity Type

Artists

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Font styles to use

Other font styles liked:

• perhaps something that looks like graffiti or spray paint...but not modern day graffiti...again we want the look to reflect the 1960a

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Colors

Colors selected by the customer to be used in the logo design:

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• Producers are entering into a license agreement that legally requires having certain information in specific locations and type sizes on the poster as follow:
  AT THE TOP OF THE POSTER, CENTERED
  
  James Murtha, Stephen Peters, William Weir, and Curt Wollan (at 20%)
  present (at 10%)
  LEADER OF THE PACK (at 100%)
  THE ELLIE GREENWICH MUSICAL (at 50%)
  starring (at 10%)
  DARLENE LOVE (at 50%)
  
  Immediately following the above-mentioned information (But leave some space to
  keep it from looking copy heavy) we need the following 4 lines all at 50% of the size of the title:
  Music and Lyrics by Ellie Greenwich and friends
  Liner notes by Anne Beatts
  Additional material by Jack Heifner
  Based on an original concept by Melanie Mintz
  
  
  
  
  
  

Nice to have

• We strongly wish to include the following quotations incorporated into the lay-out.
  
  " A happy, high spirited, foot stomping romp!" - WNBC Radio
  
  "Darlene Love's thunderbolt voice is as imbedded in the history of Rock & Roll as
  Eric Clapton's guitar or Bob Dylan's lyrics." - The New York Times (please use their type masthead lettering)
  
  We would like you to find an interesting way to list these songs from the show
  Here they are in the order they are presented in the show. We do not want them enumerated:
  Be My Baby
  Wait 'til My Bobby Gets Home
  Do Wah Diddy
  And Then He Kissed Me
  Hanky Panky
  Chapel Of Love
  Baby I Love You
  Leader of the Pack
  I Can Hear Music
  Da Doo Ron Ron
  River Deep, Mountain High
  

Should not have

• Anything that is not in keeping with the mid to early 1960s.
  For example if you want to include a motorcycle in your artwork, then it should not be a present day model. If you want to depict graffiti on a brick wall, it should look like 1960s graffiti and not from the hip hop era.
  

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Files

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